Tag Archives: myspace

Rupert Murdoch sells cut-price MySpace, gets green light to bid for BSkyB

Ruperr Murdoch’s 81st year could be more significant than any of the others in the media industry veteran’s long and contentious career as boss of News Corporation. Today he’s agreed to sell his social media site MySpace (acquired for $580m ...

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Fru Hazlitt sets out her post-Gary Digby sales agenda for ITV

New ITV marketing boss Fru Hazlitt has been telling the Financial Times (registration required) how she intends to “wean” ITV away from its reliance on 30-second commercials (“hideously cyclical”) and make it the UK’s pre-eminent “marketing platform.” This apparently means ...

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News Corp slims down MySpace for cut-price sale

News Corporation is cutting around 500 jobs at embattled social network site MySpace as part of a slimming down process clearly intended to attract a buyer. It looks highly unlikely that it will recover the $580m it paid to buy ...

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Struggling MySpace loses guaranteed income ad deal with Google

In 2007 News Corporation’s MySpace signed a highly lucrative deal with Google in which Google guaranteed MySpace $300m a year for three years in return for powering its search service and selling ads on the site (non-exclusively). But that has ...

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MySpace on the block as News Corporation weighs up sale or partnership

Poor old MySpace, it’s like a patient in the terminal illness ward that has defied the best efforts of even the most expensive medics. Now News Corporation COO Carey Chase, who seems to be discussing News issues quite freely these ...

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Facebook blasts through $1bn ad barrier, MySpace left trailing

The mighty Facebook is set to blast through the $1bn ad barrier this year with researcher eMarketer predicting ad revenue of $1.38bn, way ahead of News Corporation’s struggling MySpace on $347m. Next year Facebook should exceed Yahoo’s $1.6bn while MySpace ...

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What’s wrong with MySpace?

Just about everything judging from recent events. Co-president Jason Hirschhorn is on his bike just five months after being appointed with Mike Jones (who’s staying) to take over from Owen Van Natta. And in just two weeks Google has to ...

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