At the risk of joining Paul Simons’ grumpy old men, here’s the horrible new ad for the $20m relaunch of MySpace, the social network pioneer that was bought by Rupert Murdoch for $630m and sold a few years later for $30m.
New MySpace majors on young creatives, chiefly musicians, who, among other things, ‘curate’ its new music offering MyRadio, a competitor to Apple’s iRadio presumably.
They’re also ‘hipsters’ who are ‘slightly anarchistic’ according to the company. How can you be slightly anarchistic? Throw a bit of a bomb?
We see so many ads like this – not for social media sites (at least Facebook tries to be different) but for the gadgets that access them. They’re just as cliched as the old ‘two c’s in a k’ (forgotten what it stands for) they used to churn out for the likes of Fairy Liquid and Palmolive.