MSQ’s The Gate creative agency has hired Andrea Ferlauto as design director. Ferlauto (below) has worked at a number of high profile agencies including Mother, DDB and J Walter Thompson on brands including Guinness, HSBC, Duracell, Grolsch and The Macallan. ...
Read More »Now MSQ adds customer engagement agency MBA
MSQ has had a busy time in the pandemic and now the marketing group has bought another well-known name, digital and customer engagement agency MBA. MBA will merge with MSQ’s Stack to create a £6m business, MBAstack. MBA founder Stephen ...
Read More »MSQ launches Sustain with United Nations and World Economic Forum as clients
MSQ is launching MSQ Sustain, specialising in climate, environmental and sustainability communications. It will be headed by former Kameleon CEO Richard Armstrong and launch clients include the United Nations and the World Economic Forum. MSQ has also announced that it ...
Read More »Nimmo moves up to key role at MSQ’s Stack
MSQ’s customer acquisition and engagement agency Stack has promoted Nicola Nimmo (below) to managing director. Previously client services director, Nimmo’s responsibilities will include overseeing the day-to-day running of Stack and driving growth. This follows a number of moves made by ...
Read More »MSQ’s Stack debuts Twitter prize winner for domestic abuse charity Solace
Women’s domestic abuse charity Solace Women’s Aid is using a new Twitter feature to reveal a hidden side of domestic abuse. #HiddenAbuse Solace says that it takes six and a half years for a woman to leave an abusive relationship ...
Read More »Marcoms challenger MSQ Partners ups profits and turnover
London-based marcoms group MSQ Partners has upped its profits nearly 50 per cent to £5.9m and grown turnover ten per cent to £82.3m in 2018. MSQ, which recently secured investment from PE firm LDC valuing it at £37.5m, owns creative ...
Read More »Matt Williams joins MSQ as new group head of content
Former Engine head of editorial content Matt Williams is joining MSQ Partners in the newly created post of group head of content. MSQ claims to be the UK’s fastest-growing independent agency group with recent wins including Blu, Church & Dwight, ...
Read More »Peter Reid of MSQ: the WPP diet – cutting weight fast looks healthy, but are its arteries clogged?
At WPP’s last earnings call, the second since Sir Martin Sorrell jumped ship to avoid the plank, the Ogilvy-to-Kantar behemoth rebranded. The group became a ‘creative transformation company,’ whatever that means. earlier this week, addressing the bafflement that has rippled ...
Read More »Peter Reid of MSQ: why the sum of WPP’s parts are worth more than the whole
As WPP pivots its offering to reflect life after Sorrell, much has been made of the potential breakup of his sprawling empire, its data division, Kantar in particular. A sale of Kantar as well as some the treasure trove of ...
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