“Special One” Jose Mourinho spends a lot of time resting between football engagements these days so it’s a good job he’s a reliable ad performer. Here he is for Paddy Power Games and agency VCCP riffing on his specialness. Keeps ...
Read More »Is Mourinho’s messy departure writing on the wall for brand Manchester United?
How long can a brand stay on top when it does everything wrong? Maybe the forthcoming fortunes of Manchester United will tell us. The once all-conquering English football club has just sacked its third manager – the once all-conquering Jose ...
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