Tag Archives: mother

New agency Mother rethinks Samsung camera phones

London-based agency Mother can’t stop winning stuff these days. Now it’s added Samsung Electronics with a new creative platform – they’re everywhere these days – ‘Inspired by a True Photo.’ So the agency’s first work doesn’t bang on about Samsung’s ...

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Mother wins keen creative pitch for home recipe firm Gousto

Mother has won home meals firm Gousto in a high level pitch also involving Wieden+Kennedy, Wonderhood Studios and Karmarama. The account was formerly with M&C Saatchi and the pitch was managed by AAR. Media agency 7 Stars for media and ...

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Post-lockdown creativity: Mother puts IKEA stamp on sleep

IKEA seems to have set itself the somewhat ambitious task of owning sleep (although it probably provides more beds and other things you kip on than anyone else.) The latest variation on its ‘Wonderful Everyday’ campaign from Mother – ‘The ...

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Mother LA brings a quiet touch to US burger chain Sonic

Sonic, or Sonic Drive-In, has its place in the US burger firmament (a bit upscale of most) and Mother LA has produced a winning effort with a family measuring their journey in Sonics. Simple, obvious even but Mother, in its ...

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Mother LA delivers for Postmates

Food delivery ads today are rather like price comparison ads a few years ago, they’re all over the place but hard to differentiate unless it’s Just Eat’s jingle, its version of Gio Compario. You expect something a little different from ...

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Brand building isn’t dead but beautiful ads seem to be

Writing in Forbes, Larry Light of brand consultancy Arcature concludes: “The focus on short-term, disposable viewership is an unfortunate byproduct of the digital age. Sustainable advertising campaigns designed to create and reinforce brand loyalty will be a thing of the ...

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KFC sends tongue-in-cheek best wishes to turkey sufferers

KFC and agency Mother seems to be one of the happier relationships in UK adland (shouldn’t say that – hostage to fortune) and, following last year’s Christmas combat between a chicken and a turkey, this year they’ve gone for a ...

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