Tag Archives: mother

What’s the “next big thing” at London Fashion Week? Well, it’s got nothing to do with hemlines or colour palettes – this season it’s all about the stealth breast pump, if femtech firm Elvie is to be believed. Elvie launched ...

Last November, JWT delivered what may well have been Debenhams’ final Christmas blockbuster TV ad, with a big budget retelling of the Cinderella story. Days later, Mother was awarded the business with a brief to focus on social shopping. The ...

Here’s a cracker from Mother LA, its debut for US-based cycle brand Rapha – which first saw the light of day in London’s Brick Lane. ‘Riding is the answer’ will run on YouTube, Facebook and Instagram, with a focus on ...

KFC in the UK ran out of chicken a while back after changing distribution companies but won back some ground by responding boldly to this embarrassing setback. Things now seem to be on track so agency Mother has brought back ...

Bands and ads don’t always go so well together: you can see the attraction for an over-excited agency/client but very often that’s it. But IKEA and agency Mother have enlisted icy cool Teleman for its latest effort, filling the set ...

Here’s a jolly new film for Stella Artois from Mother – featuring the barmaid of your dreams, back in the kind of French bar that’s done so much service for Stella in the past. So good it makes you put ...

MoneySupermarket.com is reviewing out of Mother – rather harsh but maybe it doesn’t feel “epic” any more – and here’s, presumably, the agency’s swan song featuring Hasbro’s Action Man. Much hype about this as he allegedly strips off (doesn’t really..phew). ...

Leading UK agency and mimi-marcoms/incubator agency Mother has gone through an interesting couple of years (it was our Agency of the Year in 2016) with, notably, Boots walking to Ogilvy via a WPP deal last year. At the same time ...

Mother is making its first film for “smart” social network Vero with Michael Fassbender and Conor McCaughan’s DMC Film as part of a long-form content project. In the trailer we have that trusty old standby the hyper-creative would-be director (who ...