Tag Archives: mother

Copywriter Sai He, alias Dong Draper on social media, has released the latest ‘Dong List,’ a crowd-sourced ranking of 40 US agencies. Dong (left) sees this as an alternative to “pay-to-play industry rankings that only judge an agency’s own case ...

UK-based agency Mother has been voted Ad Age’s International Agency of the Year for the second time in three years, no mean feat especially as the pandemic coincided with a period of expansion for the agency, timing which might have ...

Ye gods! More purpose… This time it’s IKEA advising us to ‘change a bit for good’ with an opus from Mother featuring a robot who tries big things to save the planet (fails) but then discovers you can do your ...

Here’s another version of 2021’s most popular duo: a new brand platform (clue – might have something to do with saving the planet) and a chirpy tune (not quite a jingle but close.) Innocent Drinks and agency Mother are launching ...

Business seems to be booming in China – a touch ironic given the state the rest of the world finds itself in – and fancy commercials with it. Chinese mobile operator OnePlus has teamed with the legendary Hasselblad, which will ...

Mother has been expanding steadily – pandemic or no pandemic – and now it’s challenging the media agency establishment in the US with Media by Mother, an initiative 18 months in the making it seems. The new agency, based in ...

London-based agency Mother can’t stop winning stuff these days. Now it’s added Samsung Electronics with a new creative platform – they’re everywhere these days – ‘Inspired by a True Photo.’ So the agency’s first work doesn’t bang on about Samsung’s ...

Mother has won home meals firm Gousto in a high level pitch also involving Wieden+Kennedy, Wonderhood Studios and Karmarama. The account was formerly with M&C Saatchi and the pitch was managed by AAR. Media agency 7 Stars for media and ...

IKEA seems to have set itself the somewhat ambitious task of owning sleep (although it probably provides more beds and other things you kip on than anyone else.) The latest variation on its ‘Wonderful Everyday’ campaign from Mother – ‘The ...