Tag Archives: mother

‘Wear with Abandon’ is Mother’s line for renascent Wrangler

Forgotten that Wrangler jeans – the long-time rival to Levi’s – still existed but it does and it’s going global with new AOR Mother New York. And there’s no pussy-footing around, it’s about the cowboy/girl in all of us. ‘Wear ...

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Mother LA hits bigger time with drive-in chain Sonic

Is La La Land proving a more welcoming venue for British agencies than New York? Independent UK network Mother has an outpost there and it’s won big US drive-in chain Sonic, now owned by the owner of Arby’s and Buffalo ...

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TV marketer Thinkbox appoints Mother to prestige account

Thinkbox, the UK commercial TV marketing body, has appointed Mother to its creative account. Mother takes over from The Red Brick Road which handled Thinkbox for its first 12 years. Media stays with MediaCom. Thinkbox marketing director Andrew MacGillivray says: ...

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Zalando throws off its inhibitions in first work from Mother

Mother has won the Zalando business, and here is a bonkers ad for the “high street to high end” European e-commerce retailer. The idea is that we shouldn’t be inhibited in our fashion choices by what other people think of ...

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Mother picks up another Agency of the Year gong

Campaign has announced its agency of the year for 2018 and it’s Mother, which topped our poll back in December (in 2018.) Its list of runners-up was remarkably similar to ours (adam&eveDDB, McCann, VCCP although we had Wieden+Kennedy – which ...

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Mother appoints creative duo to help ‘take on the world’

Mother is trying a new approach to global expansion by appointing its first set of international executive creative directors, Susan Hosking and Peter Robertson. The pair – both from New Zealand – have been working together at Mother London since ...

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