Tag Archives: mother

It’s always nice to end the year with an account win and Mother has done so with SlimFast in a pitch while Lucky Generals has landed a brief from the Guardian to expand its international reach and revenue. The Guardian ...

Mother spin-off The Or has won razor brand Harry’s as it moves into the men’s skincare market and tries to expand across Europe. The Or won a three-way pitch. The Or specialises in challenger brands with delivery service Gorillas and ...

Married duo Ana and Hermeti Balarin, who left Mother just 18 months ago to be ECDs at Wieden & Kennedy HQ in Portland, are returning to London to become CCOs at W+K London. W+K veteran Susan Hoffman, who’s been holding ...

IKEA is reviewing its UK creative account, happily ensconced at Mother since 2010. IKEA says: “In line with industry best practice, it’s pertinent to our business to review our agency landscape from time to time, and we can confirm that ...

Sometimes, for agencies anyway, the gift that keeps on giving can drive the rest of us to distraction. Gambling ads, if you watch a lot of sport, food delivery numbers if you don’t divide your waking time between Deliveroo, Just ...

Dentsu Creative, formerly Dentsumcgarrybowen and other variations, is showing determined signs of life under Dentsu International CEO Wendy Clark and CCO Fred Levron, completing its EMEA line-up with the hires of former adam&eveDDB group MD Fiona McArthur as chief growth ...

Sometime soon there should be some white smoke signifying that British Gas has appointed a new creative agency, following a marathon pitch. This could be deciding to stay put at the&Partnership, formerly CHI & Partners. Johnny Hornby’s agency has handled ...

Yum Brands’ Taco Bell, a massive quick service restaurant brand in the US, has appointed TheOr as its first UK agency in a pitch managed by the AAR. Deutsch handles its global business. TheOr, formerly Other, is Mother’s second UK ...

Are you following Mother’s Jessica Alba/Zac Efron saga for Dubai Tourism? Here’s the latest instalment anyway – filmed in that peculiar half light you get in Dubai. Out star thesps are giving it their all, no doubt. What it maybe ...