Tag Archives: mother

Mother has won the Zalando business, and here is a bonkers ad for the “high street to high end” European e-commerce retailer. The idea is that we shouldn’t be inhibited in our fashion choices by what other people think of ...

Campaign has announced its agency of the year for 2018 and it’s Mother, which topped our poll back in December (in 2018.) Its list of runners-up was remarkably similar to ours (adam&eveDDB, McCann, VCCP although we had Wieden+Kennedy – which ...

Mother is trying a new approach to global expansion by appointing its first set of international executive creative directors, Susan Hosking and Peter Robertson. The pair – both from New Zealand – have been working together at Mother London since ...

Mother is in a rich vein of form just now and this time it’s New York’s turn to venture into Joan Collins and Leonard Rossiter territory for Stella Artois. Collins and Rossiter performed for Cinzano and CDP and here we ...

Mother, as far as we know, doesn’t have an outpost in Minneapolis but the feisty (albeit seasoned) London independent may be about to pick up more work from big US retailer Target which has just dispensed with the services of ...

It’s a strange choice to pick a night club to set an ad for a good night’s sleep but this is IKEA and it knows its onions when it comes to advertising. And what joy for agency Mother to enlist ...

One of the more diverting aspects of choosing our Agencies of the Year in 2018 is wondering if the contenders will still be around next year (one of them certainly won’t be.) So let’s crack on with it. This year ...

Mother seems set fair for a strong end to the year, adding Dune London’s upscale shoes and accessories business to the flagship Sky corporate account. Dune is now a substantial business with over 100 standalone stores and numerous concessions in ...

Mother has won the big Sky pitch to run what looks like a corporate campaign for the UK satellite broadcaster, just bought by US cable giant Comcast for £30bn. Mother pitched against Sky roster agencies Brothers and Sisters and WCRS ...