Tag Archives: mother

Zalando throws off its inhibitions in first work from Mother

Mother has won the Zalando business, and here is a bonkers ad for the “high street to high end” European e-commerce retailer. The idea is that we shouldn’t be inhibited in our fashion choices by what other people think of ...

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Mother picks up another Agency of the Year gong

Campaign has announced its agency of the year for 2018 and it’s Mother, which topped our poll back in December (in 2018.) Its list of runners-up was remarkably similar to ours (adam&eveDDB, McCann, VCCP although we had Wieden+Kennedy – which ...

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Mother appoints creative duo to help ‘take on the world’

Mother is trying a new approach to global expansion by appointing its first set of international executive creative directors, Susan Hosking and Peter Robertson. The pair – both from New Zealand – have been working together at Mother London since ...

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Target drops Deutsch, may mean more for Mother

Mother, as far as we know, doesn’t have an outpost in Minneapolis but the feisty (albeit seasoned) London independent may be about to pick up more work from big US retailer Target which has just dispensed with the services of ...

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Mother and Cabral team up again for new IKEA sleep epic

It’s a strange choice to pick a night club to set an ad for a good night’s sleep but this is IKEA and it knows its onions when it comes to advertising. And what joy for agency Mother to enlist ...

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