Tag Archives: mother

Taco Bell picks rebranded TheOr for UK ad debut

Yum Brands’ Taco Bell, a massive quick service restaurant brand in the US, has appointed TheOr as its first UK agency in a pitch managed by the AAR. Deutsch handles its global business. TheOr, formerly Other, is Mother’s second UK ...

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Does Mother’s Dubai epic need a new character?

Are you following Mother’s Jessica Alba/Zac Efron saga for Dubai Tourism? Here’s the latest instalment anyway – filmed in that peculiar half light you get in Dubai. Out star thesps are giving it their all, no doubt. What it maybe ...

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Jessica and Zac time travel for Dubai Tourism

Are you gripped by Jessica Alba and Zac Efron’s adventures in Dubai for Dubai Tourism, courtesy of Mother? Here’s their latest adventure – a bit dark, it’s back to the 1950s, complete with biplane while Jessica gets to sit on ...

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Dong Draper nails US agency reputations in ‘Dong List’

Copywriter Sai He, alias Dong Draper on social media, has released the latest ‘Dong List,’ a crowd-sourced ranking of 40 US agencies. Dong (left) sees this as an alternative to “pay-to-play industry rankings that only judge an agency’s own case ...

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Gravity-defying Mother is Ad Age’s top International Agency

UK-based agency Mother has been voted Ad Age’s International Agency of the Year for the second time in three years, no mean feat especially as the pandemic coincided with a period of expansion for the agency, timing which might have ...

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Mother’s excursion into China begins to pay off with OnePlus

Business seems to be booming in China – a touch ironic given the state the rest of the world finds itself in – and fancy commercials with it. Chinese mobile operator OnePlus has teamed with the legendary Hasselblad, which will ...

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