Yum Brands’ Taco Bell, a massive quick service restaurant brand in the US, has appointed TheOr as its first UK agency in a pitch managed by the AAR. Deutsch handles its global business. TheOr, formerly Other, is Mother’s second UK ...
Read More »Does Mother’s Dubai epic need a new character?
Are you following Mother’s Jessica Alba/Zac Efron saga for Dubai Tourism? Here’s the latest instalment anyway – filmed in that peculiar half light you get in Dubai. Out star thesps are giving it their all, no doubt. What it maybe ...
Read More »IKEA’s new muscly bears from Mother could be winning trend
Most new IKEA ads are an event and Mother has delivered again with ‘Every home should be a haven,” featuring some muscly teddy bears ensuring a dad and daughter can get some quality time away from the cares of the ...
Read More »Jessica and Zac time travel for Dubai Tourism
Are you gripped by Jessica Alba and Zac Efron’s adventures in Dubai for Dubai Tourism, courtesy of Mother? Here’s their latest adventure – a bit dark, it’s back to the 1950s, complete with biplane while Jessica gets to sit on ...
Read More »Dong Draper nails US agency reputations in ‘Dong List’
Copywriter Sai He, alias Dong Draper on social media, has released the latest ‘Dong List,’ a crowd-sourced ranking of 40 US agencies. Dong (left) sees this as an alternative to “pay-to-play industry rankings that only judge an agency’s own case ...
Read More »Gravity-defying Mother is Ad Age’s top International Agency
UK-based agency Mother has been voted Ad Age’s International Agency of the Year for the second time in three years, no mean feat especially as the pandemic coincided with a period of expansion for the agency, timing which might have ...
Read More »The planet’s being saved again – this time by IKEA and a robot from Mother
Ye gods! More purpose… This time it’s IKEA advising us to ‘change a bit for good’ with an opus from Mother featuring a robot who tries big things to save the planet (fails) but then discovers you can do your ...
Read More »Innocent unveils new brand platform – Little Drinks, Big Dreams by Mother
Here’s another version of 2021’s most popular duo: a new brand platform (clue – might have something to do with saving the planet) and a chirpy tune (not quite a jingle but close.) Innocent Drinks and agency Mother are launching ...
Read More »Mother’s excursion into China begins to pay off with OnePlus
Business seems to be booming in China – a touch ironic given the state the rest of the world finds itself in – and fancy commercials with it. Chinese mobile operator OnePlus has teamed with the legendary Hasselblad, which will ...
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