Tag Archives: mother

Mother is trying a new approach to global expansion by appointing its first set of international executive creative directors, Susan Hosking and Peter Robertson. The pair – both from New Zealand – have been working together at Mother London since ...

Mother is in a rich vein of form just now and this time it’s New York’s turn to venture into Joan Collins and Leonard Rossiter territory for Stella Artois. Collins and Rossiter performed for Cinzano and CDP and here we ...

Mother, as far as we know, doesn’t have an outpost in Minneapolis but the feisty (albeit seasoned) London independent may be about to pick up more work from big US retailer Target which has just dispensed with the services of ...

It’s a strange choice to pick a night club to set an ad for a good night’s sleep but this is IKEA and it knows its onions when it comes to advertising. And what joy for agency Mother to enlist ...

One of the more diverting aspects of choosing our Agencies of the Year in 2018 is wondering if the contenders will still be around next year (one of them certainly won’t be.) So let’s crack on with it. This year ...

Mother seems set fair for a strong end to the year, adding Dune London’s upscale shoes and accessories business to the flagship Sky corporate account. Dune is now a substantial business with over 100 standalone stores and numerous concessions in ...

Mother has won the big Sky pitch to run what looks like a corporate campaign for the UK satellite broadcaster, just bought by US cable giant Comcast for £30bn. Mother pitched against Sky roster agencies Brothers and Sisters and WCRS ...

What’s the “next big thing” at London Fashion Week? Well, it’s got nothing to do with hemlines or colour palettes – this season it’s all about the stealth breast pump, if femtech firm Elvie is to be believed. Elvie launched ...

Last November, JWT delivered what may well have been Debenhams’ final Christmas blockbuster TV ad, with a big budget retelling of the Cinderella story. Days later, Mother was awarded the business with a brief to focus on social shopping. The ...