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SlimFast goes for brave new market position with Mother
We all know (or maybe, now, knew) what SlimFast is but it’s morphing into something that goes “beyond weight loss…
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The wonderful world of Mother: Trainline and Make My Money Matter
You sometimes muse about what exactly goes on in the collective imagination of Mother – an indisputable conclusion is the…
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SlimFast for Mother, the Guardian to Lucky Generals, Nestle pitches European media
It’s always nice to end the year with an account win and Mother has done so with SlimFast in a…
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Mother’s The Or wins ambitious Harry’s
Mother spin-off The Or has won razor brand Harry’s as it moves into the men’s skincare market and tries to…
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W+K’s Balarins in surprise switch to London as CCOs
Married duo Ana and Hermeti Balarin, who left Mother just 18 months ago to be ECDs at Wieden & Kennedy…
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IKEA reviews UK creative account at Mother, Tesco sticks with EssenceMediacom
IKEA is reviewing its UK creative account, happily ensconced at Mother since 2010. IKEA says: “In line with industry best…
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Another tale of the unexpected from Mother – for Uber Eats
Sometimes, for agencies anyway, the gift that keeps on giving can drive the rest of us to distraction. Gambling ads,…
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Ambitious Dentsu and Pablo boost creative line-ups
Dentsu Creative, formerly Dentsumcgarrybowen and other variations, is showing determined signs of life under Dentsu International CEO Wendy Clark and…
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British Gas triggers classic duel between The&Partnership and Mother
Sometime soon there should be some white smoke signifying that British Gas has appointed a new creative agency, following a…
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