Tag Archives: mother

MoneySupermarket departs the epic arena with Action Man

MoneySupermarket.com is reviewing out of Mother – rather harsh but maybe it doesn’t feel “epic” any more – and here’s, presumably, the agency’s swan song featuring Hasbro’s Action Man. Much hype about this as he allegedly strips off (doesn’t really..phew). ...

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Surprise agency review as MoneySupermarket ditches Mother

Leading UK agency and mimi-marcoms/incubator agency Mother has gone through an interesting couple of years (it was our Agency of the Year in 2016) with, notably, Boots walking to Ogilvy via a WPP deal last year. At the same time ...

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Mother crafts a triumph from Vero’s disastrous shoot

Mother is making its first film for “smart” social network Vero with Michael Fassbender and Conor McCaughan’s DMC Film as part of a long-form content project. In the trailer we have that trusty old standby the hyper-creative would-be director (who ...

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AB InBev and Mother take water plea to Super Bowl

Beer ads will occupy much of the spotlight at the Super Bowl on February 4 and AB InBev’s stella Artois is returning to the fray for the first time since 2011 as part of its ‘Make Your Super Bowl Matter’ ...

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