Tag Archives: mother

Mother unveils Christmas tearjerker for Nokia

We haven’t seen so much of Mother in its (fairly) rare soppy mode this year but it’s Christmas and here, rather belatedly, is one for Nokia Mobile. There’s granny, now on her own, looking forward to regular calls from grandson, ...

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Staples joins to spearhead Mother’s west coast ambitions

Long-serving Wieden+Kennedy creative Joe Staples (below), who left in March, is joining Mother’s nascent LA operation as ECD and Partner. Mother New York CCO and partner Corinna Falusi says:“We are so excited to welcome Joe to our Mother family out ...

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Mother’s Broody incubator takes stake in Crowdfunder

Mother-backed business incubator and accelerator Broody has acquired a five per cent stake in crowdfunding platform Crowdfunder. The deal will see the two organisations working together as partners to cement Crowdfunder’s position and give Broody’s portfolio of start-ups access to ...

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Debenhams gives Christmas boost to Mother

Mother will be reflecting that there is some justice in the world as it’s been appointed to handle leading department store Debenhams, less than a year after it lost its signature Boots account to Ogilvy in a WPP-inspired global deal. ...

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Boots sticks to old ways with new agency Ogilvy

Boots moved from mother to Ogilvy in a WPP deal earlier this year and has been busily employing Mother ever since. This Christmas effort from Ogilvy is straight out of the Mother songbook and no worse for that. There are ...

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Can PG Tips rediscover glory days with an agency review?

I see that PG Tips, now owned by Unilever, is reviewing its business at Mother. Unilever is busily slashing budgets all over the place and going in-house so this may not be quite the plum account it once was. And ...

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