Millward Brown, WPP-owned Kantar’s global brand research consultancy, has appointed Louise Ainsworth (left) as its new UK CEO. Ainsworth joins from advertising and media data company WARC where she has been CEO since 2012. Prior to WARC Ainsworth was senior ...
Read More »WPP’s Millward Brown buys India-based analytics company Analytics Quotient
Year in, year out WPP tops the list of busy acquirers in the marcoms sector, not necessarily by monetary value but in terms of numbers of deals. 2016 looks like being more of the same and WPP’s Millward Brown, what ...
Read More »Tencent leads the way as private sector Chinese companies spearhead brand value growth
Internet service company Tencent (left) has become the most valuable Chinese brand for the first time, according to WPP research company Millward Brown’s latest Brandz survey of the country. Newly-listed online retailer Alibaba entering the rankings at No.2. Both brands ...
Read More »WPP’s Millward Brown buys EffectiveBrands
WPP qualitative research operation Millward Brown has bought Amsterdam’s EffectiveBrands marketing consultancy to combine it with its own consultancy operation Millward Brown Optimor. The unit will now be known as Millward Brown Vermeer, the consultancy with a pearl earring presumably. ...
Read More »What attitudes to banks tell us about the all-important issue of trust in brands
Trust seems to be a growing issue for brand owners. The latest scandal has been the horsemeat saga in burgers. Tesco (left) acted instantly with full page ads in the national press apologising followed up by a further full page ...
Read More »WPP and Millward Brown unveil third BrandZ survey of most valuable Chinese brands
And here’s what the survey from WPP’s research company Millward Brown says: This year’s ranking shows that brands are becoming more important to the Chinese consumer. Despite a challenging economic environment, strong brands outperformed their competitors and the broader stock ...
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