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Millward Brown hires Ainsworth as new UK boss
Millward Brown, WPP-owned Kantar’s global brand research consultancy, has appointed Louise Ainsworth (left) as its new UK CEO. Ainsworth joins…
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WPP’s Millward Brown buys India-based analytics company Analytics Quotient
Year in, year out WPP tops the list of busy acquirers in the marcoms sector, not necessarily by monetary value…
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Tencent leads the way as private sector Chinese companies spearhead brand value growth
Internet service company Tencent (left) has become the most valuable Chinese brand for the first time, according to WPP research…
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WPP’s Millward Brown buys EffectiveBrands
WPP qualitative research operation Millward Brown has bought Amsterdam’s EffectiveBrands marketing consultancy to combine it with its own consultancy operation…
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