Tag Archives: millward brown

Millward Brown hires Ainsworth as new UK boss

Millward Brown, WPP-owned Kantar’s global brand research consultancy, has appointed Louise Ainsworth (left) as its new UK CEO. Ainsworth joins from advertising and media data company WARC where she has been CEO since 2012. Prior to WARC Ainsworth was senior ...

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Tencent leads the way as private sector Chinese companies spearhead brand value growth

Internet service company Tencent (left) has become the most valuable Chinese brand for the first time, according to WPP research company Millward Brown’s latest Brandz survey of the country. Newly-listed online retailer Alibaba entering the rankings at No.2. Both brands ...

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WPP’s Millward Brown buys EffectiveBrands

WPP qualitative research operation Millward Brown has bought Amsterdam’s EffectiveBrands marketing consultancy to combine it with its own consultancy operation Millward Brown Optimor. The unit will now be known as Millward Brown Vermeer, the consultancy with a pearl earring presumably. ...

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WPP and Millward Brown unveil third BrandZ survey of most valuable Chinese brands

And here’s what the survey from WPP’s research company Millward Brown says: This year’s ranking shows that brands are becoming more important to the Chinese consumer. Despite a challenging economic environment, strong brands outperformed their competitors and the broader stock ...

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WPP loses out to Nielsen in bid for brain research company NeuroFocus

Do you remember the ‘hidden persuaders’ and ‘subliminal advertising’ scares of the 1950s and 1960s? Well obviously you don’t (and neither do I but we’ve all all read about them). But the two behemoths of the research world want to ...

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WPP’s Eric Salama moves in to shake up big market research buy TNS

Eric Salama, chairman and CEO of WPP’s giant research business Kantar, is also taking over from Pedro Ros as CEO of TNS, the research company WPP bought for £1.1bn in the summer of 2008. Ros, a TNS lifer, is becoming ...

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