A decade of meerkats. A century of Gio bloody Compario (well it feels like it). Monkey. That strange orange poo for EDF. In an age when even Dos Equis didn’t find the Most Interesting Man In The World all that ...
Read More »Matt Williams: they may not be Cannes winners but let’s hear it for Match.com and eHarmony
Last week I indulged in a bit of a rant about bad advertising. There are two sorts of rubbish ads, I concluded – those daytime TV atrocities that we all expect to cringe at, and those big brand, bigger budget ...
Read More »Dare hits its stride with Stephen Hawking’s black hole for Gio Compario
UK agency Dare got off to a rocky start with its new Comparethemarket.com client, enlisting blandest-of-the-bland sports presenter Sue Barker and a rather worrying big gun to try to nix ‘former’ ad presenter Gio Compario. Noisy tenor Gio remains the ...
Read More »VCCP’s Meerkats for comparethemarket.com tops Nielsen’s poll of most-liked British TV ads
Audience researcher Nielsen reckons a Meerkats ad from VCCP was the most-liked ad on UK TV last year followed by efforts for the British Heart Foundation (Vinnie Jones from Grey), Kerrygold butter, John Lewis, Birds Eye Foods, Lindt chocolates, Andrex ...
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