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Advertisers
IPG’s Magna forecasts 7.2% dive in global adspend, offline media taking the biggest hit
IPG Mediabrands’ Magna is the latest to unveil its crystal ball (no plurals please) for 2020 and it’s forecasting a…
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Advertisers
Global adspend to hit $600bn this year says IPG’s Magna
There may be a trade war between the US and China and the prospect of a shooting one in the…
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