Tag Archives: magna

IPG’s Magna joins boom times are coming chorus

IPG’s Magna has revised up its global ad forecasts: now its 14% up this year and seven next, adding $78bn this year. Most of this, of course, will find its way into the bulging pockets of Facebook and Google, but ...

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Global adspend to hit $600bn this year says IPG’s Magna

There may be a trade war between the US and China and the prospect of a shooting one in the Gulf but advertising – as a whole – seems to motor along. Interpublic’s Magna is forecasting that global ad revenue ...

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