Tag Archives: Laurence Green

Laurence Green: brand purpose – Scotland 0 Sweden 3

“There is only one thing in life worse than being talked about, and that is not being talked about.” Hmmm. Oscar Wilde’s colourful declaration was tested to destruction last week by Standard Life Aberdeen’s re-brand as, er, abrdn. (Even spellcheck ...

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Laurence Green: why the business of advertising is also the business of ideas

It’s hard not to like a book with chapter headings including ‘Richard Latham’s Rug’ and ‘David Beckham’s Sarong’, even if younger readers will barely remember the latter episode, let alone the former reference. Latham wasn’t Beckham’s predecessor at outside right ...

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Laurence Green: time to write a new creative roadmap?

This is Laurence Green’s first monthly column for MAA. Green is executive partner at MullenLowe, the agency behind the UK’s massive NHS campaign. One of global adland’s most distinguished planners, he began his career at Lowe Howard-Spink, was a co-founder ...

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Laurence Green of MullenLowe: my Top Tips for Cannes

Laurence Green is an executive partner at MullenLowe London. Let’s get the internal smoke-blowing out of the way first. Energised rather than sated by last year’s Innovation Grand Prix (won by our Colombian office), our colleagues right across the world ...

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Laurence Green: why Pat Fallon is my ad hero

The co-founder of 101 picks a friend and one-time partner who made Minneapolis famous – for advertising. My Ad Hero I don’t really do heroes. Perhaps I bring a planner’s natural scepticism to bear too readily. Perhaps too many candidates ...

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