5.20pm. Ten minutes ‘til showtime and I’m nervous. I always am at these IPA Awards, even when I don’t have a dog in the fight. They’re the advertising Olympics for me, you see, thanks to the extraordinary scrutiny of its ...
Read More »Laurence Green of MullenLowe: why great advertising books matter more than ever today
“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” (Dr. Seuss.) Or, to put it another way: reading is good for you. I doubt this brooks much disagreement: ...
Read More »Laurence Green of MullenLowe: my Top Tips for Cannes
Laurence Green is an executive partner at MullenLowe London. Let’s get the internal smoke-blowing out of the way first. Energised rather than sated by last year’s Innovation Grand Prix (won by our Colombian office), our colleagues right across the world ...
Read More »Laurence Green: why Pat Fallon is my ad hero
The co-founder of 101 picks a friend and one-time partner who made Minneapolis famous – for advertising. My Ad Hero I don’t really do heroes. Perhaps I bring a planner’s natural scepticism to bear too readily. Perhaps too many candidates ...
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