Tag Archives: Laurence Green

Creative Ambition, Realised: Ringan Ledwidge, 1971-2021. Advertising reaches for hyperbole too readily: it’s our stock in trade, after all. But adjusting to the wickedly premature passing of Ringan Ledwidge last week, there was nowhere else for adland to go. Ad ...

A Winning Gamble. I don’t like gambling ads. I don’t like the product they promote, the way that most are executed, the inconvenient truth that children still see and hear so many of them. I do, however, like the new ...

It was one of last month’s smaller news stories but the launch of NCA’s Glasgow office is more than just a little gentle regional expansion. It’s there to build on the company’s relationship with the Glasgow School of Art, and ...

MullenLowe executive partner (and MAA columnist) Laurence Green is exiting the agency four years after 101, the agency he founded with Phil Rumbol and Mark Ellwood, was bought by Interpublic and incorporated into MullenLowe. Rumbol left to become CEO of ...

A year later than scheduled – and empty as its arenas may be – human excellence is back in the form of the Olympics and imminent Paralympics, and with it some pointers for us mere mortals negotiating storyboards rather than ...

So the Lions have been handed out and the global creative circus has packed up its tent, the cork firmly back in the virtual Domaine d’Ott. There’s general consensus that the right work won (though I seem to be alone ...

The last year has been horrific for many. For other, luckier souls the abiding memory will be of relentless monotony, albeit borne in the national interest. Remember when ‘Zoom’ was just a reliable wedding floor-filler? Even the ‘basket of goods’ ...

“There is only one thing in life worse than being talked about, and that is not being talked about.” Hmmm. Oscar Wilde’s colourful declaration was tested to destruction last week by Standard Life Aberdeen’s re-brand as, er, abrdn. (Even spellcheck ...

It’s hard not to like a book with chapter headings including ‘Richard Latham’s Rug’ and ‘David Beckham’s Sarong’, even if younger readers will barely remember the latter episode, let alone the former reference. Latham wasn’t Beckham’s predecessor at outside right ...