Tag Archives: Laurence Green

MullenLowe mainstay Green quits agency after four years

MullenLowe executive partner (and MAA columnist) Laurence Green is exiting the agency four years after 101, the agency he founded with Phil Rumbol and Mark Ellwood, was bought by Interpublic and incorporated into MullenLowe. Rumbol left to become CEO of ...

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Laurence Green: advertising can have its gold medallists too

A year later than scheduled – and empty as its arenas may be – human excellence is back in the form of the Olympics and imminent Paralympics, and with it some pointers for us mere mortals negotiating storyboards rather than ...

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Laurence Green: Now anyone can win at Cannes…

So the Lions have been handed out and the global creative circus has packed up its tent, the cork firmly back in the virtual Domaine d’Ott. There’s general consensus that the right work won (though I seem to be alone ...

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Laurence Green: the advertising weather changes…

The last year has been horrific for many. For other, luckier souls the abiding memory will be of relentless monotony, albeit borne in the national interest. Remember when ‘Zoom’ was just a reliable wedding floor-filler? Even the ‘basket of goods’ ...

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Laurence Green: brand purpose – Scotland 0 Sweden 3

“There is only one thing in life worse than being talked about, and that is not being talked about.” Hmmm. Oscar Wilde’s colourful declaration was tested to destruction last week by Standard Life Aberdeen’s re-brand as, er, abrdn. (Even spellcheck ...

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Laurence Green: why the business of advertising is also the business of ideas

It’s hard not to like a book with chapter headings including ‘Richard Latham’s Rug’ and ‘David Beckham’s Sarong’, even if younger readers will barely remember the latter episode, let alone the former reference. Latham wasn’t Beckham’s predecessor at outside right ...

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