Tag Archives: Laurence Green

Laurence Green: time to write a new creative roadmap?

This is Laurence Green’s first monthly column for MAA. Green is executive partner at MullenLowe, the agency behind the UK’s massive NHS campaign. One of global adland’s most distinguished planners, he began his career at Lowe Howard-Spink, was a co-founder ...

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Laurence Green of MullenLowe: my Top Tips for Cannes

Laurence Green is an executive partner at MullenLowe London. Let’s get the internal smoke-blowing out of the way first. Energised rather than sated by last year’s Innovation Grand Prix (won by our Colombian office), our colleagues right across the world ...

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Laurence Green: why Pat Fallon is my ad hero

The co-founder of 101 picks a friend and one-time partner who made Minneapolis famous – for advertising. My Ad Hero I don’t really do heroes. Perhaps I bring a planner’s natural scepticism to bear too readily. Perhaps too many candidates ...

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