Laurence Green
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Laurence Green: behind you! The ten villains of creative effectiveness
A busman’s holiday, perhaps, but I’ve just returned from a trip to Canada to honour its latest Effie winners. Understated…
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Laurence Green: and then there were three – John Lewis ads this Christmas
Christmas comes early for adfolk. We gorge ourselves on the first Christmas commercials in early November and go back for…
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Laurence Green: why Ringan Ledwidge was a great director
Creative Ambition, Realised: Ringan Ledwidge, 1971-2021. Advertising reaches for hyperbole too readily: it’s our stock in trade, after all. But…
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Laurence Green: a winning gamble from Ladbrokes
A Winning Gamble. I don’t like gambling ads. I don’t like the product they promote, the way that most are…
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News
Laurence Green: why do ad agencies have such an uneasy relationship with innovation?
It was one of last month’s smaller news stories but the launch of NCA’s Glasgow office is more than just…
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MullenLowe mainstay Green quits agency after four years
MullenLowe executive partner (and MAA columnist) Laurence Green is exiting the agency four years after 101, the agency he founded…
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Laurence Green: advertising can have its gold medallists too
A year later than scheduled – and empty as its arenas may be – human excellence is back in the…
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Laurence Green: Now anyone can win at Cannes…
So the Lions have been handed out and the global creative circus has packed up its tent, the cork firmly…
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