Tag Archives: Laurence Green

Laurence Green: why Ringan Ledwidge was a great director

Creative Ambition, Realised: Ringan Ledwidge, 1971-2021. Advertising reaches for hyperbole too readily: it’s our stock in trade, after all. But adjusting to the wickedly premature passing of Ringan Ledwidge last week, there was nowhere else for adland to go. Ad ...

Read More »

Laurence Green: a winning gamble from Ladbrokes

A Winning Gamble. I don’t like gambling ads. I don’t like the product they promote, the way that most are executed, the inconvenient truth that children still see and hear so many of them. I do, however, like the new ...

Read More »

MullenLowe mainstay Green quits agency after four years

MullenLowe executive partner (and MAA columnist) Laurence Green is exiting the agency four years after 101, the agency he founded with Phil Rumbol and Mark Ellwood, was bought by Interpublic and incorporated into MullenLowe. Rumbol left to become CEO of ...

Read More »

Laurence Green: advertising can have its gold medallists too

A year later than scheduled – and empty as its arenas may be – human excellence is back in the form of the Olympics and imminent Paralympics, and with it some pointers for us mere mortals negotiating storyboards rather than ...

Read More »

Laurence Green: Now anyone can win at Cannes…

So the Lions have been handed out and the global creative circus has packed up its tent, the cork firmly back in the virtual Domaine d’Ott. There’s general consensus that the right work won (though I seem to be alone ...

Read More »

Laurence Green: the advertising weather changes…

The last year has been horrific for many. For other, luckier souls the abiding memory will be of relentless monotony, albeit borne in the national interest. Remember when ‘Zoom’ was just a reliable wedding floor-filler? Even the ‘basket of goods’ ...

Read More »

Laurence Green: brand purpose – Scotland 0 Sweden 3

“There is only one thing in life worse than being talked about, and that is not being talked about.” Hmmm. Oscar Wilde’s colourful declaration was tested to destruction last week by Standard Life Aberdeen’s re-brand as, er, abrdn. (Even spellcheck ...

Read More »