We’ve been expecting some fireworks since Jonathan Mildenhall – of Coca-Cola and Mother fame – joined go-go accomodation giant Airbnb a couple of years ago but the company doesn’t seem to have done much on the ad front. No doubt ...
Read More »Big boost for TBWA as former Coke marketer Mildenhall flies in hospitality giant Airbnb
It was a surprise when former senior Coca-Cola marketer Jonathan Mildenhall upped sticks and joined hospitality start-up Airbnb as CMO but Airbnb, a network for people to stay in other people’s houses across the world, is set for a huge ...
Read More »Jonathan Mildenhall quits as ad boss of Coke as Wendy Clark takes top marketing job
A few days ago Wendy Clark emerged as the Coca-Cola marketing supremo, rejoicing in the title of president – sparking and strategic marketing (you couldn’t make it up). Now former British adman Jonathan Mildenhall (Mother etc, left), senior VP integrated ...
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