Tag Archives: John Webster

Fearless Group co-founder Jerry Judge picks his Desert Island Ads

Jerry Judge is a co-founder of self-styled ‘capitalist collective’ The Fearless Group. Based in New York. Fearless is a new-style agency bringing together senior people from a number of marketing disciplines. Born in London, he has worked in senior management ...

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Five things you didn’t know about advertising agencies 1970s (2)

1/ The most important adman in the world in the 1970s was Marion Harper (a bloke), head, first, of McCann-Erickson and then of Interpublic, the marcoms groups that grew off the back of McCann’s. Harper, who was born in Oklahoma ...

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Honey Monster returns with attitude and an eating problem

They do say that consumer brands are really the advertising rather than the product and the newish owners of Sugar Puffs in the UK (Big Bear which bought it from Quaker) have gone a stage further by trading as Honey ...

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DDB London brings in neuroscientist to understand consumers – and jingles

One Dr Daniel Mullensiefen no less, a lecturer in pyschology, music and computing at Goldsmiths college at the University of London. The doc will spend one day a week advising DDB London on neuroscientific theory and pyschological testing. This all ...

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