Tag Archives: Jennifer Lopez

Fiat’s new US ‘Immigrants’ ad has a sting in the tail

Fiat-owned Chrysler has won most of the plaudits going for its campaign featuring, inter alia, Eminem and Clint Eastwood from Wieden+Kennedy. Fiat’s efforts for its own cars in America have been, by contrast, a car crash, most notably the awful ...

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Shouldn’t Volkswagen just give up with the Beetle?

Volkswagen, aka VW, is launching a new VW Beetle, yet another attempt to renew the eponymous car that made the company’s fortunes in the 1930’s and the next few decades afterwards (there was a war in the middle, obviously) but ...

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Fiat takes big bet on Jennifer Lopez for US launch of small car Fiat 500

Actress and singer Jennifer Lopez seems to have become the ‘go to’ option for anxious marketers in the US. Currently she’s the face (or legs) of Procter & Gamble’s Venus razors and now Chrysler/Fiat is betting the house that she ...

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Jennifer Lopez signs up for Gillette Venus razors – could this be a career-threatening move?

We only ask because appearing in Gillette’s Fusion razor ads (for men’s chins as opposed to ladies’ legs) didn’t do much for Tiger Woods (disgraced, off form), Roger Federer and Thierry Henry (over their respective hills). Undeterred Gillette, owner Procter ...

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