Tag Archives: Ivan Pollard

British former agency exec Ivan Pollard found himself in hot water a while back in his latest role as CMO of General Mills, being accused of cutting agency fees, demanding free pitches and pinching intellectual property. Well he’s a former ...

General Mills CMO Ivan Pollard knows a thing or two about agencies. He was a partner at clever media consultancy Naked before joining Coca-Cola as one of its marketing bosses. But his current North American agency review seems to have ...