British former agency exec Ivan Pollard found himself in hot water a while back in his latest role as CMO of General Mills, being accused of cutting agency fees, demanding free pitches and pinching intellectual property. Well he’s a former ...
Read More »Former adman Ivan Pollard riles agencies with General Mills ad review terms
General Mills CMO Ivan Pollard knows a thing or two about agencies. He was a partner at clever media consultancy Naked before joining Coca-Cola as one of its marketing bosses. But his current North American agency review seems to have ...
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