Tag Archives: itv

Wright scores for ITV’s Euro coverage

Will the Euro football championship cheer up the Brits as we look forward to a summer of freedom from Covid restrictions? Might not get one of course as already the serried ranks of doomsters are warning about the Indian variant ...

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Virus dents ITV as it grapples with new streaming era

British terrestrial broadcaster ITV is one of the first media companies to quantify the effect of the Coronavirus and it’s bad news: ITV anticipates ad revenue will drop by ten per cent in April as travel and holiday companies (it’s ...

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ITV backs Veg Power with new TV campaign from adam&eve

ITV, the traditional home for ads for sugary drinks and choccie bars, is teaming with Veg Power, an alliance of producers and retailers, to launch a new TV campaign – with donated airtime worth £2m – in January. Adam&eveDDB has ...

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Can Nils Leonard’s Uncommon find some magic dust for ITV?

Newbie London agencies usually follow a well-charted path: a few high profile but (usually) momentary tasks for ambitious new advertisers and higher profile B2B accounts, usually in the media area. Virgin used to be expert at getting the new kids ...

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Coronation Street’s appeal remains elusive in new ITV tribute

Coronation Street has been adorning ITV for a somewhat mind-boggling 57 years – still taking 40 per cent of the TV audience on some occasions – so it’s reasonable enough for the UK’s biggest commercial broadcaster (in terms of audience ...

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McCall swaps one hot seat for another at ITV

It’s hard to argue with the appointment of Carolyn McCall who’s succeeding Adam Crozier as CEO of ITV. For the past seven years McCall (below) has been running easyJet – where she’s done pretty well although easyJet is now suffering ...

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New boss Mahon faces tough job at Channel 4

Ever heard of Alex Mahon? Nope, me neither but she’s the new CEO of Channel 4. She’s the former boss of Shine, the producer Elizabeth Murdoch founded, and currently works for a Hollywood special effects company. Mahon (below) is well ...

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