Tag Archives: itv

ITV’s streaming own goal could lead to takeover trouble

Share prices all over the world are tumbling are investors weigh the consequences of Russia’s invasion of Ukraine but ITV’s recent calamitous drop seems all of its own making. Despite producing stellar 2021 results last week – Total revenue up ...

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GroupM forecasts bigger boom in UK ad rebound

WPP’s GroupM has upgraded its ‘This Year Next Year’ forecast for UK ad revenue, from a pretty spectacular 24% to 30%. This is due to stronger than expected growth in TV and digital. Mind you, the forecast was presumably prepared ...

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Wright scores for ITV’s Euro coverage

Will the Euro football championship cheer up the Brits as we look forward to a summer of freedom from Covid restrictions? Might not get one of course as already the serried ranks of doomsters are warning about the Indian variant ...

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Virus dents ITV as it grapples with new streaming era

British terrestrial broadcaster ITV is one of the first media companies to quantify the effect of the Coronavirus and it’s bad news: ITV anticipates ad revenue will drop by ten per cent in April as travel and holiday companies (it’s ...

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ITV backs Veg Power with new TV campaign from adam&eve

ITV, the traditional home for ads for sugary drinks and choccie bars, is teaming with Veg Power, an alliance of producers and retailers, to launch a new TV campaign – with donated airtime worth £2m – in January. Adam&eveDDB has ...

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Can Nils Leonard’s Uncommon find some magic dust for ITV?

Newbie London agencies usually follow a well-charted path: a few high profile but (usually) momentary tasks for ambitious new advertisers and higher profile B2B accounts, usually in the media area. Virgin used to be expert at getting the new kids ...

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Coronation Street’s appeal remains elusive in new ITV tribute

Coronation Street has been adorning ITV for a somewhat mind-boggling 57 years – still taking 40 per cent of the TV audience on some occasions – so it’s reasonable enough for the UK’s biggest commercial broadcaster (in terms of audience ...

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