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Christmas ads ‘Super Bowl’ should be a bonanza for UK broadcasters – why isn’t it?
“Christmas is the the UK Super Bowl of marketing,” New Commercial Arts and Ogilvy CEO James Murphy told the FT…
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ITV takes stake in Purplebricks in return for ad time
No-one can accuse UK terrestrial broadcaster ITV of leaving stones unturned in its search for new sources of revenue (and…
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Upbeat BBC eyes US growth with R/GA appointment
Interpublic’s R/GA, which has borne the brunt of recent IPG cutbacks among its creative agencies, has added some good news.…
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Ads still ITV’s most profitable activity – why is it prepared to manage decline?
Looked at one way ITV, the UK’s biggest terrestrial broadcaster – or “linear” as they say these days – is…
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Bradley Walsh: working in embattled mainstream media is like being in hospital
The media industry is awash with so-called experts but it’s not very often that you hear from a performer. ITV…
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Oldies deserve an ad break says new ITV/System 1 research
We all know that older people have the most money (60% of the UK’s wealth) but they’re still under-represented in…
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ITV’s streaming own goal could lead to takeover trouble
Share prices all over the world are tumbling are investors weigh the consequences of Russia’s invasion of Ukraine but ITV’s…
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GroupM forecasts bigger boom in UK ad rebound
WPP’s GroupM has upgraded its ‘This Year Next Year’ forecast for UK ad revenue, from a pretty spectacular 24% to…
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Wright scores for ITV’s Euro coverage
Will the Euro football championship cheer up the Brits as we look forward to a summer of freedom from Covid…
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