Tag Archives: itv

ITV backs Veg Power with new TV campaign from adam&eve

ITV, the traditional home for ads for sugary drinks and choccie bars, is teaming with Veg Power, an alliance of producers and retailers, to launch a new TV campaign – with donated airtime worth £2m – in January. Adam&eveDDB has ...

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Can Nils Leonard’s Uncommon find some magic dust for ITV?

Newbie London agencies usually follow a well-charted path: a few high profile but (usually) momentary tasks for ambitious new advertisers and higher profile B2B accounts, usually in the media area. Virgin used to be expert at getting the new kids ...

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Coronation Street’s appeal remains elusive in new ITV tribute

Coronation Street has been adorning ITV for a somewhat mind-boggling 57 years – still taking 40 per cent of the TV audience on some occasions – so it’s reasonable enough for the UK’s biggest commercial broadcaster (in terms of audience ...

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McCall swaps one hot seat for another at ITV

It’s hard to argue with the appointment of Carolyn McCall who’s succeeding Adam Crozier as CEO of ITV. For the past seven years McCall (below) has been running easyJet – where she’s done pretty well although easyJet is now suffering ...

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New boss Mahon faces tough job at Channel 4

Ever heard of Alex Mahon? Nope, me neither but she’s the new CEO of Channel 4. She’s the former boss of Shine, the producer Elizabeth Murdoch founded, and currently works for a Hollywood special effects company. Mahon (below) is well ...

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Adam Crozier departure is seven year hitch for ITV

ITV CEO Adam Crozier is leaving the company, rather sooner than expected, which leaves the UK’s two biggest ad-funded commercial broadcasters with vacancies at the top. Channel 4’s David Abraham announced in March that he was standing down. Both enjoyed ...

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ITV weathers the Brexit storm but beware Vodafone

ITV has reported a 14 per cent fall in annual pre-tax profits to £553m as advertising revenues declined by three per cent. Underlying pre-tax profit was up slightly, from £843m to £847m helped by a 13 per cent increase from ...

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What’s next for Adam Crozier and ITV?

ITV CEO Adam Crozier is joining Costa and Premier Inn owner Whitbread as a non-exec, suggesting that his exit from ITV might be more imminent than expected. New ITV chairman Sir Peter Bazalgette has hired headhunters Spencer Stuart to canvas ...

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