Tag Archives: itv

We all know that older people have the most money (60% of the UK’s wealth) but they’re still under-represented in TV ads says new research from ITV and System 1 – appearing in 23% of ads despite making up nearly ...

Share prices all over the world are tumbling are investors weigh the consequences of Russia’s invasion of Ukraine but ITV’s recent calamitous drop seems all of its own making. Despite producing stellar 2021 results last week – Total revenue up ...

WPP’s GroupM has upgraded its ‘This Year Next Year’ forecast for UK ad revenue, from a pretty spectacular 24% to 30%. This is due to stronger than expected growth in TV and digital. Mind you, the forecast was presumably prepared ...

Will the Euro football championship cheer up the Brits as we look forward to a summer of freedom from Covid restrictions? Might not get one of course as already the serried ranks of doomsters are warning about the Indian variant ...

Meghan Markle, aka the duchess of Sussex (for now anyway) is taking a few media scalps – the latest being Good Morning Britain presenter Piers Morgan. Earlier this week it was announced that the Mail on Sunday newspaper would have ...

Caught a bit of this flipping channels over the weekend and thought: “why’s Volkswagen filming Gary Kemp and someone or other driving down streets of terraced houses/a suburban high street?” After a minute or so I gave up and flipped, ...

British terrestrial broadcaster ITV is one of the first media companies to quantify the effect of the Coronavirus and it’s bad news: ITV anticipates ad revenue will drop by ten per cent in April as travel and holiday companies (it’s ...

ITV, the traditional home for ads for sugary drinks and choccie bars, is teaming with Veg Power, an alliance of producers and retailers, to launch a new TV campaign – with donated airtime worth £2m – in January. Adam&eveDDB has ...

Newbie London agencies usually follow a well-charted path: a few high profile but (usually) momentary tasks for ambitious new advertisers and higher profile B2B accounts, usually in the media area. Virgin used to be expert at getting the new kids ...