itv
-
Advertisers
ITV names top ads from first 70 years
Are these the best UK TV ads in 70 years of ITV? ‘Living Room Legends’ fromn ITV with D&AD and…
Read More » -
Advertisers
UK TV trio challenge Meta and Google with new pitch to digital advertisers
Around £30bn of the £45bn spent on UK advertising currently goes into the voracious paws of big tech: chiefly Meta…
Read More » -
Advertisers
Christmas ads ‘Super Bowl’ should be a bonanza for UK broadcasters – why isn’t it?
“Christmas is the the UK Super Bowl of marketing,” New Commercial Arts and Ogilvy CEO James Murphy told the FT…
Read More » -
Advertisers
ITV takes stake in Purplebricks in return for ad time
No-one can accuse UK terrestrial broadcaster ITV of leaving stones unturned in its search for new sources of revenue (and…
Read More » -
Advertisers
Upbeat BBC eyes US growth with R/GA appointment
Interpublic’s R/GA, which has borne the brunt of recent IPG cutbacks among its creative agencies, has added some good news.…
Read More » -
Advertisers
Ads still ITV’s most profitable activity – why is it prepared to manage decline?
Looked at one way ITV, the UK’s biggest terrestrial broadcaster – or “linear” as they say these days – is…
Read More » -
Advertisers
Bradley Walsh: working in embattled mainstream media is like being in hospital
The media industry is awash with so-called experts but it’s not very often that you hear from a performer. ITV…
Read More » -
Advertisers
Oldies deserve an ad break says new ITV/System 1 research
We all know that older people have the most money (60% of the UK’s wealth) but they’re still under-represented in…
Read More » -
Advertisers
ITV’s streaming own goal could lead to takeover trouble
Share prices all over the world are tumbling are investors weigh the consequences of Russia’s invasion of Ukraine but ITV’s…
Read More »