Tag Archives: isba

With some fanfare and no-little delay, ISBA has published a new study into programmatic advertising. The report found that about half – at best – of leading brands’ programmatic spend actually reaches publishers. The rest is eroded along the supply ...

Programatic advertising is important for publishers (including MAA) but we’ve always wondered where the rest of the money goes. According to a new study by PwC commissioned by UK advertiser body ISBA, about half – at best – of so-called ...

In-house agency specialist Oliver has teamed with ISBA and research consultancy Future Thinking in a new piece of research – to be announced at Advertising Week Europe today – that purports to show that 62 per cent of advertisers are ...

WPP boss Sir Martin Sorrell may have called time on the fractious dispute ‘twixt advertisers and media agencies (he says clients now accept the two sides need to get on) but a couple of recent appointments suggest this view might ...

UK advertiser body ISBA has taken media agencies by surprise by circulating a standard contract to its 450 members – most of the UK’s big advertisers who spend £10bn annually – aimed at achieving that rather hoary objective, ‘transparency.’ In ...

The issue of client payment terms for agencies rumbles on with some agencies, according to Campaign, demanding that the UK government intervene. We might politely remind these optimistic souls that governments of all hues have been loudly proclaiming their commitment ...