isba
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Advertisers
Stephen Broderick of FirmDecisions: post-ISBA, mid-crisis we still need to address programmatic supply chain
With some fanfare and no-little delay, ISBA has published a new study into programmatic advertising. The report found that about…
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Ad Tech
ISBA report points to programmatic’s missing billions
Programatic advertising is important for publishers (including MAA) but we’ve always wondered where the rest of the money goes. According…
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Advertisers
New Oliver/ISBA research promotes in-house agencies
In-house agency specialist Oliver has teamed with ISBA and research consultancy Future Thinking in a new piece of research –…
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Ad Tech
New brooms at Publicis Media and ISBA signal media transparency dispute isn’t over
WPP boss Sir Martin Sorrell may have called time on the fractious dispute ‘twixt advertisers and media agencies (he says…
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Agencies
ISBA ups stakes in war over secret media owner rebates
UK advertiser body ISBA has taken media agencies by surprise by circulating a standard contract to its 450 members –…
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Advertisers
ISBA is trying to give agencies ‘latitude’ over client payment – so that’s a new form of daylight robbery
The issue of client payment terms for agencies rumbles on with some agencies, according to Campaign, demanding that the UK…
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