Tag Archives: isba

New Oliver/ISBA research promotes in-house agencies

In-house agency specialist Oliver has teamed with ISBA and research consultancy Future Thinking in a new piece of research – to be announced at Advertising Week Europe today – that purports to show that 62 per cent of advertisers are ...

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ISBA ups stakes in war over secret media owner rebates

UK advertiser body ISBA has taken media agencies by surprise by circulating a standard contract to its 450 members – most of the UK’s big advertisers who spend £10bn annually – aimed at achieving that rather hoary objective, ‘transparency.’ In ...

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ISBA is trying to give agencies ‘latitude’ over client payment – so that’s a new form of daylight robbery

The issue of client payment terms for agencies rumbles on with some agencies, according to Campaign, demanding that the UK government intervene. We might politely remind these optimistic souls that governments of all hues have been loudly proclaiming their commitment ...

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Microsoft cookie decision riles advertisers

Microsoft stirred up a hornet’s nest among US advertisers a couple of weeks ago when it introduced a new version of Bing. Why? Because version 10 of its internet Explorer browser in Windows 8, which accompanied the Bing relaunch, has ...

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Graham Brown: media clients could do better and save money if they took a hard look at their existing arrangements before pitching

The media pitch hasn’t changed but it should (writes Graham Brown). Over-scoped briefs seeking solutions to too many ill defined marketing communications problems, sloppy processes and ludicrous media costing templates designed in the 1980s for an analogue world, all too ...

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UK clients grumble about fees, PHD adds Kraft to Cadbury

Advertiser trade body ISBA’s latest Paying for Advertising report moans about agency profits even as it reports that agency fee levels are still falling. This is according to Campaign which seems to have been given a sneak preview of the ...

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