With some fanfare and no-little delay, ISBA has published a new study into programmatic advertising. The report found that about half – at best – of leading brands’ programmatic spend actually reaches publishers. The rest is eroded along the supply ...
Read More »ISBA report points to programmatic’s missing billions
Programatic advertising is important for publishers (including MAA) but we’ve always wondered where the rest of the money goes. According to a new study by PwC commissioned by UK advertiser body ISBA, about half – at best – of so-called ...
Read More »New Oliver/ISBA research promotes in-house agencies
In-house agency specialist Oliver has teamed with ISBA and research consultancy Future Thinking in a new piece of research – to be announced at Advertising Week Europe today – that purports to show that 62 per cent of advertisers are ...
Read More »New brooms at Publicis Media and ISBA signal media transparency dispute isn’t over
WPP boss Sir Martin Sorrell may have called time on the fractious dispute ‘twixt advertisers and media agencies (he says clients now accept the two sides need to get on) but a couple of recent appointments suggest this view might ...
Read More »ISBA ups stakes in war over secret media owner rebates
UK advertiser body ISBA has taken media agencies by surprise by circulating a standard contract to its 450 members – most of the UK’s big advertisers who spend £10bn annually – aimed at achieving that rather hoary objective, ‘transparency.’ In ...
Read More »ISBA is trying to give agencies ‘latitude’ over client payment – so that’s a new form of daylight robbery
The issue of client payment terms for agencies rumbles on with some agencies, according to Campaign, demanding that the UK government intervene. We might politely remind these optimistic souls that governments of all hues have been loudly proclaiming their commitment ...
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