Dentsu media agency iProspect has won online retailer Zalando’s global business, its second big win in a year after BMW. Zalando moves from OMG. Germany-based Zalando has a turnover of €10bn and spends between €300-400m on media. Zalando regional V-P ...
Read More »
Dentsu International’s iProspect has won Gucci and YSL owner Kering’s global media account. The business moves from Publicis’ Zenith in a review handled by R3. Kering, founded by the French Pinault family, also owns Balenciaga and numerous other high end ...
Read More »
Dentsu International merged Vizeum into digital media agency iProspect last year and now it’s produced what (it hopes is) a spanking new identity, describing itself as a “game changing digital-first end to end media agency.” Which, obviously, is just what ...
Read More »
When Wendy Clark departed DDB to take over as CEO of Dentsu International (formerly Dentsu Aegis network) she probably expected a lot on her plate but maybe not this much. There’ve been lots of redundancies, Publicis has pulled out of ...
Read More »
More About Advertising The alternative voice of advertising, marketing and media
