Tag Archives: iProspect

Dentsu’s iProspect wins Kering global media

Dentsu International’s iProspect has won Gucci and YSL owner Kering’s global media account. The business moves from Publicis’ Zenith in a review handled by R3. Kering, founded by the French Pinault family, also owns Balenciaga and numerous other high end ...

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Can Dentsu’s iProspect rewrite media agency rulebook?

Dentsu International merged Vizeum into digital media agency iProspect last year and now it’s produced what (it hopes is) a spanking new identity, describing itself as a “game changing digital-first end to end media agency.” Which, obviously, is just what ...

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Dentsu folds media agency Vizeum into iProspect

When Wendy Clark departed DDB to take over as CEO of Dentsu International (formerly Dentsu Aegis network) she probably expected a lot on her plate but maybe not this much. There’ve been lots of redundancies, Publicis has pulled out of ...

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