Tag Archives: iPod

Apple loses the plot with new TBWA iPod ad

Here’s the new ad from TBWA’s Media Arts Lab for the latest iPod Touch. We haven’t seen one of these in a long time as the mighty Apple seemed to have forgotten about the iPod, even though it was the ...

Read More »

If you look really hard at the numbers Facebook is worth ‘just’ $21bn (not $104bn)

According to the business press, Wall Street is full of recriminations over the Facebook IPO. Morgan Stanley, the lead underwriter, allegedly ignored downward revisions of forecasts from its own analysts during the roadshow pre-IPO. The top securities regulator in Massachusetts ...

Read More »

Has soaring Apple won the tech wars?

Apple has just produced another series of record numbers with soaring sales of iPhones and iPads adding more than $35bn to its value (which had fallen recently due to misplaced fears that its growth was slowing), adding $12.6bn to its ...

Read More »

Facebook lures Levi’s Rebecca Van Dyck to head post-IPO marketing

The mighty Facebook dollar has struck again, this time by persuading Levi’s highly-regarded CMO Rebecca Van Dyck to head its marketing. Facebook is currently in the process of completing an IPO which will value the social network at up to ...

Read More »

IBM came back from the grave, Kodak never will

The imminent arrival of Kodak at the bankruptcy court underlines a curious paradox about technology brands. They come about by, in some way, incarnating a bold invention. They end because they have become too brittle and resistant to precisely the ...

Read More »

Steve Jobs leaves a daunting but inspiring legacy

US president Barack Obama hit the nail on the head when he said that Steve Jobs, who has died aged 56, was: “brave enough to think differently, bold enough to believe he could change the world and talented enough to ...

Read More »

Great marketer Steve Jobs steps down at Apple

Steve Jobs’ decision to step down as CEO of Apple aged 56 is hardly a surprise but it’s still a shock. Jobs, who founded the company before being kicked out and coming back to rescue it with the launch if ...

Read More »

Succession issues at Apple as Tim Cook steps in for Steve Jobs but it’s not the only company facing them

Nobody doubts that Apple chief operating officer Tim Cook is capable of running Apple in the absence of visionary founder Steve Jobs, he’s done it twice before as Jobs, 55, battled with first pancreatic cancer and then a liver transplant. ...

Read More »
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.