Tag Archives: interbrand

Interbrand names Apple, Google and Amazon 2018 top brand winners

Apple, Google, and Amazon are the three most valuable brands in Interbrand’s 2018 Best Global Brands report. Now in its 19th year, the report’s 2018 theme is “Activating Brave.” The top three includes two of the world’s first $1trillion companies, ...

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Prius drives Toyota to ‘Global Green Brand’ top spot

Brand consultancy Interbrand has produced its third annual list of Best Global Green Brands and Toyota tops it again, chiefly it seems because of the success of the Prius hybrid (2.9m world sales, 1.2m in the US). These computations are ...

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Rita Clifton steps down as Interbrand boss

Rita Clifton, one of the UK’s best-known brand experts, is stepping down as UK chairman of Interbrand, the Omnicom-owned brand consultancy which she has headed for ten years. Clifton will officially leave on July 31, although she is thought to ...

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Kellogg’s revamps with ‘Let’s make today great’

Brand owners rather than brands are becoming the stars in 2012 with Procter & Gamble emerging from its Cincinnati fastness to feature in its own ads, Unilver continuing its high profile sustainability programme and others like PepsiCo trying to make ...

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Interbrand names 2011’s 100 best brands (this time Apple makes the top ten)

And here they are (in billions of dollars) according to the big brand consultancy: 1/Coca-Cola (71.8); 2/IBM (69.9); 3/Microsoft (59); 4/Google (55.3), 5/GE (42.8), 6/McDonald’s (35.6); 7/Intel (35.2); 8/ Apple (33.5), 9/Disney (29), 10 Hewlett-Packard (28.5). These things are measured ...

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Coke still world’s biggest brand as BP drops out of Interbrand’s top 100

It’s hardly surprising that BP has taken a powder in the brand stakes following the Deepwater Horizon disaster but Interbrand’s new list of the top 100 brands which shows it dropping off the radar entirely won’t make BP marketers any ...

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