Interbrand has revealed its Best Global Brands for the 20th year with (somewhat depressingly) Apple ($234bn, below), Google and Amazon occupying their customary top three places. Others in the top ten are Microsoft at 4, Coca-Cola 5, Samsung 6, Toyota ...
Read More »Interbrand names Apple, Google and Amazon 2018 top brand winners
Apple, Google, and Amazon are the three most valuable brands in Interbrand’s 2018 Best Global Brands report. Now in its 19th year, the report’s 2018 theme is “Activating Brave.” The top three includes two of the world’s first $1trillion companies, ...
Read More »Prius drives Toyota to ‘Global Green Brand’ top spot
Brand consultancy Interbrand has produced its third annual list of Best Global Green Brands and Toyota tops it again, chiefly it seems because of the success of the Prius hybrid (2.9m world sales, 1.2m in the US). These computations are ...
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