Tag Archives: initiative

Any biggish piece of business departing WPP is newsworthy theses days – at least as far as stock watchers are concerned – and $550m Revlon media, which departed MediaCom in March, has found a new home at Interpublic’s Initiative. MediaCom ...

Tesco has, indeed, launched a full-scale review of its £100m media account – as we forecast six days ago. There’s a lot more riding on this than just one (giant) account for long-time incumbent Initiative, which is believed to be ...

The decision by Tesco CEO Dave Lewis (left) to award the Tesco account to BBH without a pitch has set the cat among the pigeons in London’s adland. Appointing BBH isn’t the only marketing move Lewis has made: he’s also ...