Tag Archives: initiative

£100m Tesco media holds the key to Initiative’s future

Tesco has, indeed, launched a full-scale review of its £100m media account – as we forecast six days ago. There’s a lot more riding on this than just one (giant) account for long-time incumbent Initiative, which is believed to be ...

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Will Tesco follow switch to BBH with a media review?

The decision by Tesco CEO Dave Lewis (left) to award the Tesco account to BBH without a pitch has set the cat among the pigeons in London’s adland. Appointing BBH isn’t the only marketing move Lewis has made: he’s also ...

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