Tag Archives: initiative

£100m Tesco media holds the key to Initiative’s future

Tesco has, indeed, launched a full-scale review of its £100m media account – as we forecast six days ago. There’s a lot more riding on this than just one (giant) account for long-time incumbent Initiative, which is believed to be ...

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Will Tesco follow switch to BBH with a media review?

The decision by Tesco CEO Dave Lewis (left) to award the Tesco account to BBH without a pitch has set the cat among the pigeons in London’s adland. Appointing BBH isn’t the only marketing move Lewis has made: he’s also ...

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Interpublic launches global media contender BPN

So how does BPN from Interpublic strike you as a new global media agency? Hmm. BPN stands for Brand Programming Network, which, on the face of it, doesn’t seem to mean a lot but not that many monikers in media ...

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PHD tipped to win Unilever’s global media planning from Mindshare

It looks as though Omnicom’s PHD has won the planning brief for Unilever’s $6bn global media account from WPP’s Mindshare although Mindshare remains the favourite to win the consumer goods giant’s media buying worldwide, having already been re-appointed to handle ...

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