initiative
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Amazon reviews giant $20.6bn media account
The world’s biggest advertiser is reviewing its $20.6 billion media account. Amazon is reviewing its business at Interpublic’s Initiative, holder…
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Initiative’s Revlon media win reminds markets of the task facing the interim regime at WPP
Any biggish piece of business departing WPP is newsworthy theses days – at least as far as stock watchers are…
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£100m Tesco media holds the key to Initiative’s future
Tesco has, indeed, launched a full-scale review of its £100m media account – as we forecast six days ago. There’s…
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Will Tesco follow switch to BBH with a media review?
The decision by Tesco CEO Dave Lewis (left) to award the Tesco account to BBH without a pitch has set…
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