Tag Archives: initiative

Any biggish piece of business departing WPP is newsworthy theses days – at least as far as stock watchers are concerned – and $550m Revlon media, which departed MediaCom in March, has found a new home at Interpublic’s Initiative. MediaCom ...

Tesco has, indeed, launched a full-scale review of its £100m media account – as we forecast six days ago. There’s a lot more riding on this than just one (giant) account for long-time incumbent Initiative, which is believed to be ...

The decision by Tesco CEO Dave Lewis (left) to award the Tesco account to BBH without a pitch has set the cat among the pigeons in London’s adland. Appointing BBH isn’t the only marketing move Lewis has made: he’s also ...

So how does BPN from Interpublic strike you as a new global media agency? Hmm. BPN stands for Brand Programming Network, which, on the face of it, doesn’t seem to mean a lot but not that many monikers in media ...

It looks as though Omnicom’s PHD has won the planning brief for Unilever’s $6bn global media account from WPP’s Mindshare although Mindshare remains the favourite to win the consumer goods giant’s media buying worldwide, having already been re-appointed to handle ...

Tesco CEO Phil Clarke is due to unveil his plans to revive Tesco on Wednesday although readers of the UK’s Sunday papers probably know the answers already: relaunching its value range, more staff with more kit and warmer colours in ...

Interesting to see that Jim Hytner – whose career has more switchbacks to it than the Mille Miglia – is once more emerging triumphant from the quicksand of a marketing career. Hytner (pictured) has just replaced long-serving Richard Beavan as ...

It’s circle the wagons time at Interpublic as, fresh from losing $1bn SC Johnson to Ogilvy & Mather and Energy BBDO, it faces the loss of Initiative’s $546m Bayer media account to WPP’s Group M. Group M handles Bayer’s media ...

WPP media buyer Maxus was originally promoted as a ‘conflict shop’, somewhere for clients to go who couldn’t be fitted in to existing WPP media agencies MediaCom, Mindshare and MEC. But WPP CEO Sir Martin Sorrell was never going to ...