Tag Archives: Independent

Will the Mirror’s New Day start new fight with the Mail?

In my new role as Cassandra for the newspaper industry – Cassandra as in King Priam’s daughter who had the gift of prophecy and the curse that no-one would believe her (she was right about Troy and Greeks bearing gifts) ...

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Guardian lines up agencies for rescue mission

The Guardian newspaper is reviewing its ad account, historically one of UK adland’s trophy accounts although the cash-strapped paper is only expected to spend about £2m with the lucky winner. As you’d expect the pitch numbers some of adland’s finest: ...

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Volkswagen in China produces a crowd-sourced ‘People’s car’ ad blitz

Asking all the people in China for their views on what would make the perfect ‘people’s car’ is a pretty tall order (there are over one billion of them including 450m internet users) but that’s what Volkwagen and agencies Goodstein ...

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