Tag Archives: Homebase

Homebase bets on sunshine, sometime

You produce, rather cleverly, what you hope will be a TV-friendly brand ‘mascot’ and audiences unexpectedly go through the roof. Trouble is…can you buy the stuff? Homebase and agency Atomic’s new campaign, aiming to cash in on Easter sunshine and ...

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Atomic wins Homebase revival bid

Here’s two success stories in one (we hope): Atomic, one of the agencies that keeps the rather battered pendant of independence flying in London, has won Homebase DIY. Homebase, once a Sainsbury’s spin-off, went into one of the most rapid ...

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