Tag Archives: hogarth

WPP sets up giant production specialist Deliver

Thought WPP boss Sir Martin Sorrell (left) had been uncharacteristically quiet recently (by his standards, these things are relative) but it appears that SMS has been busy reorganising his empire – and trying to take over even more of the ...

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UK ad copy body Clearcast sticks by baffling decision to ban Bogusky SodaStream ad

Silly old Clearcast, the media owner-owned body that clears and prepares commercials for transmission in the UK, is sticking by its highly controversial decision to ban SodaStream’s ad knocking the (alleged) excesses of the soft drinks industry. SodaStream’s appeal against ...

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McCann takes on production specialists with Craft

McCann Worldgroup is taking on the independent production giants like Williams Lea-owned Tag with a big production arm of its own, Craft. Interpublic-owned Craft says it is happy to work with other agencies and creative companies but has no plans ...

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The march of the production specialists through ‘de-coupling’ threatens key ad agency revenue stream

The news about Tesco’s appointment of production company TagWorldwide alongside agency Wieden+Kennedy seems to have opened a window on a quiet revolution taking place behind the scenes in adland. The buzz phrase is ‘de-coupling’, which sounds a bit suspect, depending ...

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