Tag Archives: hewlett-packard

File under funny old world. Here’s a campaign for Hewlett Packard Enterprise from Publicis in the US celebrating Exascale Day (which you did of course on October 18, who needs Halloween?) Exascale refers to computing systems capable of computing 10 ...

I’ve no idea how much has been spent on what we used to call corporate public relations over the last decade but it must run into many billions of whatever currency you choose. Since PR firms had the bright wheeze ...

One of the hardest jobs in adland is plugging a piece of technology that the techosphere (which increasingly means most target consumers) has already decided is pants. Wieden+Kennedy in London lost the Nokia account last year when, despite some massive ...

Apple has just produced another series of record numbers with soaring sales of iPhones and iPads adding more than $35bn to its value (which had fallen recently due to misplaced fears that its growth was slowing), adding $12.6bn to its ...

The imminent arrival of Kodak at the bankruptcy court underlines a curious paradox about technology brands. They come about by, in some way, incarnating a bold invention. They end because they have become too brittle and resistant to precisely the ...

HP, Hewlett-Packard as was, is continuing the horror story tradition at Christmas with this spot from twofifteenmccann (don’tcha love these agency names). HP – The Break In from Arcade on Vimeo. Actually twofifteenmccann (or 215 McCann as we used to ...

And here they are (in billions of dollars) according to the big brand consultancy: 1/Coca-Cola (71.8); 2/IBM (69.9); 3/Microsoft (59); 4/Google (55.3), 5/GE (42.8), 6/McDonald’s (35.6); 7/Intel (35.2); 8/ Apple (33.5), 9/Disney (29), 10 Hewlett-Packard (28.5). These things are measured ...

Millward Brown’s Brandz survey tries to combine image and financial performance for its rankings so Apple has surged 84 per cent over the past year to knock Google off the top spot with a brand valuation of $153bn (its market ...

It’s all change in the tech world with Canada’s Research in Motion, maker of BlackBerry phones and PlayBook tablets, spooking the financial markets with a profit warning and an admission that its share of the smartphone market has dropped from ...