WPP-owned GroupM and the media agencies it represents are returning to Channel 4 on Monday, as we predicted over Christmas. Quite what the media giant achieved with this bout of sabre-rattling is unclear but Channel 4 certainly couldn’t afford to ...
Read More »GroupM airtime row with Channel 4 shines a light on media agency deals
The ongoing Channel 4/GroupM stand-off is rather worrying for advertisers for number of reasons. Campaign reports that GroupM’s refusal to accept a renewal of the same terms it was offered in its last two year deal -hardly an unreasonable offer ...
Read More »Will 2013 be the year WPP leaves its holding company competitors behind?
Well it’s already the biggest of a bunch also numbering Omnicom, Publicis Groupe, Interpublic, Aegis/Dentsu and Havas so what’s new about 2013? According to an interesting piece in MediaPost, which has chosen to award WPP a new gong as holding ...
Read More »WPP’s GroupM will still advertise on the UK’s Channel 4 – whether they agree a new deal or not
Various commentators are still getting exciting about the supposedly imminent pulling of about £200m of WPP-owned GroupM business from UK terrestrial broadcaster Channel 4 as the two parties have failed to reach agreement on a 2013 deal. The argument, as ...
Read More »WPP’s GroupM will do a deal with Channel 4 – but what they’re arguing about is position not price
Despite reports to the contrary WPP’s media negotiating behemoth Group M will do a deal with UK terrestrial broadcaster Channel 4, thereby guaranteeing about 27 per cent of its revenue. Which is obviously good news for C4, which would be ...
Read More »Does Bessie Lee’s promotion to CEO WPP China signal important changes at the marcoms giant?
Bessie Lee sounds like a blues singer but she’s not, she’s head of WPP’s mighty media organisation GroupM in China. And now Lee (pictured), who began her career with WPP 23 years ago in Taiwan, has been promoted – to ...
Read More »GroupM spat with Channel 4 could backfire on WPP as well as hurt publicly-owned broadcaster
WPP’s GroupM, in effect the controller of its various media agencies, is threatening to pull around £200m of ads from UK broadcaster Channel 4 (27 per cent of the total) if the publicly-owned broadcaster won’t agree to revised (lower presumably) ...
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