Tag Archives: grey new york

Touchdown for DirecTV’s rapping quarterbacks

Maybe American sports stars are better at multi-tasking but you can imagine the disaster this brief might have turned out to be in lots of other places. It features the footballing Manning family (two current NFL quarterbacks Eli and Peyton ...

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Arnold lures new creative services chief from Grey

Creative services directors (they trade under a number of names) seem to be going up in the world these days; maybe it’s the trend to fewer but bigger commercials as advertisers factor in online exposure and therefore budgets go up. ...

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DirecTV and Grey NY score again with ‘Genie’

Everybody loves US satellite broadcaster DirecTV’s ads and Grey New York has produced another winner, this time plugging its ‘Genie’ device which allows you to record five shows at once. In the process it directs a few well-aimed kicks into ...

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My pick of 2012: Dollar Shave Club, Grey New York and Michael Dubin

Fearless Group co-founder Jerry Judge gives us his choices for ad/campaign of the year, agency of the year and person of the year. Dollar Shave Club There are still good campaigns in the US, in spite of all the dramatic ...

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Who says creatives can’t run big agencies? Grey New York’s Tor Myhren reveals some of his secrets

The reinvention of Grey as a creative advertising agency, as opposed to an account handling operation that occasionally produced something approximating to ads, has been nigh-on miraculous and one of the WPP-owned network’s biggest stars is Tor Myhren (pictured), president ...

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Bill Clinton says he’s a fan of Grey’s DirecTV ad

Former US president Bill Clinton was speaking in Cannes yesterday and, in the process, let slip his favourite ad, this one from Grey New York encouraging TV viewers to swtich from cable to satellite TV provider DirecTV. He likes its ...

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