Tag Archives: global adspend

Publicis Groupe’s Zenith has produced its revised forecast for the global ad market this coronavirus year and it is: adspend drops by 9.1% (5.5% recovery forecast for 2021) with digital taking more than half the market for the first time ...

There may be a trade war between the US and China and the prospect of a shooting one in the Gulf but advertising – as a whole – seems to motor along. Interpublic’s Magna is forecasting that global ad revenue ...