Tag Archives: Giles Keeble

Giles Keeble: in a divided world are ads striving to be politically correct?

As the world post-Brexit and post-Trump election seems to be getting more divisive, ads seem to be falling over themselves to be more politically correct. This is perhaps especially noticeable because of the amount of slice-of-life stuff there is out ...

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Giles Keeble: how advertising discovered ‘post-truth’ before the OED – and the trouble with Big Data

The Oxford English Dictionary has declared “post-truth” is the word of the year. It means “relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.” This seems ...

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