Tag Archives: Giles Keeble

Some years ago I was running a workshop in New York. Of the 12 or so people there, only two were men, one of whom was quite opinionated. During a discussion (which he was dominating) I said ‘ok, ok- let’s ...

Some years ago, I was creative director of BMW Australia – from the UK. It was the first step in the WCRS plan for global expansion that resulted in the take-over of (or merger with) The Ball Partnership. On that ...

I have written about AI before, wondering whether ads produced by AI might be as good as, if not better than, many of the ads we see on our screens produced by humans. Well, Lexus and their agencies have now ...

“Nobody knows anything”- the late William Goldman’s famous words about the movie business. Does that also apply to advertising? Is advertising an art or a science? Of course, it’s a bit of both. As in science, you need to ask ...

I am sometimes asked by friends if I will talk to their children about a job in advertising. I assume this is because they do not want to be doctors, teachers, lawyers or go into the City, and they think ...

I came across an article in The New Yorker about how the ‘Math Men’ with their algorithms have replaced the ’Mad Men’ as the kingpins of ad agencies. This is because they can sell ‘access to the realtime flow of ...

John Lewis Partnership advertising this Christmas is in the land of make-believe (and why not?), with the ad for John Lewis featuring an imaginary monster and for Waitrose with a pub in the middle of nowhere filled with people, including ...

Last time I mentioned the importance of understanding ‘the role of advertising’: I should have written the role of THE advertising – the ad or campaign in question. The role of advertising is to sell: a product, a service, an ...

I came late to Bob Hoffman, the Ad Contrarian. He writes very well in a no-bullshit New York accent, though I believe he now lives in California. His dismantling of the digital hype is not the railing of an old ...