Giles Keeble
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Giles Keeble: why there’s still a role for creativity in the age of social media and ChatGBT
After my last column about how many of the award winning as ads of the 70s and 80s would not…
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Giles Keeble: can creativity still function in a woke world?
Times have changed. Thirty or so years ago Ron Collins did a radio ad for Bergasol in which the voice…
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Giles Keeble: let’s see some real copywriting, algorithms!
It’s a strange world in which my computer now asks me to prove I am not a robot. I have…
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Giles Keeble: Howard Gossage was right all those years ago, we need more generalists
I recently came across a D&AD discussion in which Naresh Ramchandani argued the case for generalists. It reminded me of…
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Giles Keeble: my (personal) blasts from the past – John Webster’s wonders for BMP
I am trying to remember when I first got excited by an ad rather than advertising. I went to JWT…
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Ad Tech
Giles Keeble: is modern marketing any better than the marketing we used to know?
About six months ago I was about to write a piece prompted by a McKinsey article about ‘Modern Marketing’ and…
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Giles Keeble: why we need more than product advertising
“If the client still proves refractory/Show a picture of the factory. Only in the gravest cases/Should you show the client’s…
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Giles Keeble: is political correctness to blame for the dearth of great advertising?
Some years ago I was running a workshop in New York. Of the 12 or so people there, only two…
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Giles Keeble: why Australia reminds you of the tyranny of distance in modern day marketing
Some years ago, I was creative director of BMW Australia – from the UK. It was the first step in…
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