Tag Archives: Giles Keeble

It’s a strange world in which my computer now asks me to prove I am not a robot. I have written before about ads being written by AI (and the fact that they wouldn’t be worse than many of the ...

I recently came across a D&AD discussion in which Naresh Ramchandani argued the case for generalists. It reminded me of Howard Gossage, who — apart from being a wonderful copywriter — once set up Generalists Inc. as a sideline. Inspired ...

I am trying to remember when I first got excited by an ad rather than advertising. I went to JWT straight from university and I was simply excited by the atmosphere especially when, to a large extent, it was created ...

About six months ago I was about to write a piece prompted by a McKinsey article about ‘Modern Marketing’ and what had to change. Well, everything has changed since then, not just for marketing but for advertising, the part of ...

“If the client still proves refractory/Show a picture of the factory. Only in the gravest cases/Should you show the client’s faces”……”But if your logo is a horse/Maybe you should show remorse.” The Lloyds Bank advertising, consistently well shot and purely ...

Some years ago I was running a workshop in New York. Of the 12 or so people there, only two were men, one of whom was quite opinionated. During a discussion (which he was dominating) I said ‘ok, ok- let’s ...

Some years ago, I was creative director of BMW Australia – from the UK. It was the first step in the WCRS plan for global expansion that resulted in the take-over of (or merger with) The Ball Partnership. On that ...

I have written about AI before, wondering whether ads produced by AI might be as good as, if not better than, many of the ads we see on our screens produced by humans. Well, Lexus and their agencies have now ...

“Nobody knows anything”- the late William Goldman’s famous words about the movie business. Does that also apply to advertising? Is advertising an art or a science? Of course, it’s a bit of both. As in science, you need to ask ...