Giles Keeble
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Giles Keeble: does the Lexus AI ad takes us any further?
I have written about AI before, wondering whether ads produced by AI might be as good as, if not better…
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Advertisers
Giles Keeble: when is an advertising idea actually an idea?
“Nobody knows anything”- the late William Goldman’s famous words about the movie business. Does that also apply to advertising? Is…
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Advertisers
Giles Keeble: but don’t put your daughter into advertising Mrs Worthington…
I am sometimes asked by friends if I will talk to their children about a job in advertising. I assume…
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Advertisers
Giles Keeble: are ‘math men’ clients driving us towards Peppa Pig advertising?
I came across an article in The New Yorker about how the ‘Math Men’ with their algorithms have replaced the…
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Advertisers
Giles Keeble: copying for ads is plagiarism – why not steal?
John Lewis Partnership advertising this Christmas is in the land of make-believe (and why not?), with the ad for John…
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Advertisers
Giles Keeble: advertising and selling, money or principle and where’s that great US work?
Last time I mentioned the importance of understanding ‘the role of advertising’: I should have written the role of THE…
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Ad Tech
Giles Keeble: contrarians, digital, the many roles of advertising and ungrateful agencies
I came late to Bob Hoffman, the Ad Contrarian. He writes very well in a no-bullshit New York accent, though…
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Ad Tech
Giles Keeble: blinkered economics, personalisation and those betting ads that drive you nuts
1. CLR James in ‘Beyond a Boundary’ wrote: “What does he of cricket know who only knows of cricket?” I…
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Ad Tech
Giles Keeble: the truth isn’t the truth any more it’s Google – what about ads?
Bill Bernbach once wrote that the truth isn’t the truth until someone believes you. He was of course making the…
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