I must say, I nearly choked on my breakfast beer when I read that Dell is putting Yara Shahidi, the actress and model from the ABC sitcom Black-ish in ads and other promotions to tout Dell’s new slogan, “Expand Your ...
Read More »George Parker: playing by the bizarre rules of the world’s biggest advertiser
So, Procter & Gamble has regained the lead over Amazon as the world’s biggest advertiser, spending $11.5 billion on global marketing in the fiscal year ending June 2021. No surprise when you consider they’ve been number one with the big ...
Read More »Adscam’s George Parker: new-style advertising, same old identity crisis
Advertising’s been berry, berry good to me. Having worked for virtually every ad agency in Christendom on both sides of the Atlantic, either on staff or as a freelancer, I think I’m pretty well qualified to say one thing: every ...
Read More »George Parker: Judy… Judy… Judy…
Judy Wald died in New York on February 12th. She was 96. O.K. I know that many of you will be thinking, “Who the hell is Judy Wald?” However, if, like me, you are extremely long in the tooth and ...
Read More »George Parker: that’s the trouble with celebrities in ads – not enough Kate Moss
The recent brouhaha about the Bruce Springsteen Jeep Super Bowl Spot should be a warning to agencies and clients that before shelling out millions of bucks for some so-called “Star” they should do a little background research into their recent ...
Read More »George Parker: Paul Simons was right about some clients
I must say, I was pleased to see that Stephen Foster, in his great wisdom, has promised to re-publish many of Paul Simons past pieces. All are highly recommended. As I commented last week… “Truly sorry to hear the news. ...
Read More »George Parker: Walmart, Larry Ellison, TikTok and me
I must admit I have no idea what the TikTok fuss is all about. The service is owned by Beijing-based ByteDance, and Der Trumpf is making a big stink that the platform can be used by the Chinese government to ...
Read More »George Parker: confessions of an in-house creative
Why am I not surprised to read that the number of marketers with in-house agencies has grown sharply over the past five years, according to a new study from the World Federation of Advertisers (WFA -featured in last week’s MAA.) ...
Read More »George Parker: all the ad news that’s unfit to print
Obviously, as I’ve repeatedly told you, I’ve been in the ad biz since Genghis Khan invented the USP, so I’ve seen a lot of changes. Some good, most bad, with the creation of Holding Companies topping the ugly list. However, ...
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