Forrester says UM and Starcom are media agency leaders

September 26, 2018 Comments Off on Forrester says UM and Starcom are media agency leaders

How long does the writing have to be on the wall before anyone reads it? Back in 2016 the Us Association of National advertisers (ANA) produced a report into media transparency – following some whistle blowing by a former WPP ...

Summer musings: whither WPP and putting creativity back into creative agencies

August 21, 2018 Comments Off on Summer musings: whither WPP and putting creativity back into creative agencies

Maybe it’s August but there’s been another round of crystal ball gazing about the future of agency holding companies – chiefly WPP – and the now hardy perennial of who’s going to be WPP’s CEO – probably Mark Read (below). ...

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Forrester says UM and Starcom are media agency leaders

Summer musings: whither WPP and putting creativity back into creative agencies

Cyber attack shows why data could be double-edged for WPP and ad holding rivals

Steve Hastings of Isobel: empathy’s in short supply all round, not just in the marketing industry

WPP reels in £2.5bn with 60 per cent Kantar sale to Bain