How long does the writing have to be on the wall before anyone reads it? Back in 2016 the Us Association of National advertisers (ANA) produced a report into media transparency – following some whistle blowing by a former WPP ...
Read More »Summer musings: whither WPP and putting creativity back into creative agencies
Maybe it’s August but there’s been another round of crystal ball gazing about the future of agency holding companies – chiefly WPP – and the now hardy perennial of who’s going to be WPP’s CEO – probably Mark Read (below). ...
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