Forrester Research has revealed its marketing predictions for 2022, which it describes as “bold calls to push the limits and challenge the market rather than state obvious trends already in the works.” Actually some of the headline ones are already ...
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How long does the writing have to be on the wall before anyone reads it? Back in 2016 the Us Association of National advertisers (ANA) produced a report into media transparency – following some whistle blowing by a former WPP ...
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Maybe it’s August but there’s been another round of crystal ball gazing about the future of agency holding companies – chiefly WPP – and the now hardy perennial of who’s going to be WPP’s CEO – probably Mark Read (below). ...
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