Heineken is now sponsoring Formula One, to the tune of $200m a year it seems, and Publicis Italy is kicking off the deal with a new ad featuring three times world champ Jackie Stewart – politely declining the sponsor’s product. ...Read More »
Vodafone’s decision to pull out of Formula One may be only a short-lived opportunity for its ad agencies
Vodafone is pulling out of Formula One after sponsoring the McLaren team since 2007 (and before that Ferrari). The company says it wants to spend the money on more ‘local’ promotions and building the brand (which is supposed to be ...Read More »
World’s two biggest sports have scandal-hit Blatter and Ecclestone – but do big brand sponsors really mind?
Well, what a week of wasted moral outrage that was, even if it did produce one of The Sun’s finest headlines for a very long time. Make no mistake. “Splatter Blatter” will have sold extra copies of the red-top, but ...Read More »
Glaxo teams with McLaren in innovation deal – is there no end to the fatal attraction of Formula One?
Drugs giant GlaxoSmithKline is teaming with Formula One team owner McLaren to tap the vroom vroom boys’ engineering expertise to help its own manufacturing processes and research and development. Sooner or later the association will probably lead to a Lucozade ...Read More »
Air Asia tycoon Tony Fernandes offers Ecclestone a way out of QPR – and this time there’s a reason for buying the London club
It’s soccer madness time in the UK again and the season has burst into life even more rapidly than usual on the corporate front with budget airline Air Asia tycoon Tony Fernandes set to tie up a deal to buy ...Read More »
WPP’s Sir Martin Sorrell is a keen sports fan, still turning out in the odd charity cricket match if there are enough big business noises on the field or in the drinks tent. He’s also a board member of Formula ...Read More »
We never realised Sir Martin Sorrell was a petrolhead but, not content with being a board member of Grand Prix racing governing body F1, his company WPP has just bought a minority stake in motor racing agency Just Marketing International. ...Read More »
Shouldn’t Santander and Engine Group just forget about accident-prone F1 drivers and talk about banking?
Clients, marketers, are pretty sensible most of the time but show them a sportsman and their common sense goes through the window as rapidly as Lewis Hamilton drives off the grid (usually into someone else). Santander UK has announced a ...Read More »
In the UK we think of News Corporation as being the Sun and News of the World and 39 per cent of BSkyB. But arguably its biggest business is the Fox film studio. And its profits just out show that ...Read More »