The 2021 Formula One season kicks off in Bahrain on Sunday and Wieden+Kennedy is back in the cockpit promoting it, focussing on the reactions of fans, drivers and pit crew rather than the motorised advertising hoardings – sorry, cars. Inviting ...
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Heineken is now sponsoring Formula One, to the tune of $200m a year it seems, and Publicis Italy is kicking off the deal with a new ad featuring three times world champ Jackie Stewart – politely declining the sponsor’s product. ...
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Vodafone is pulling out of Formula One after sponsoring the McLaren team since 2007 (and before that Ferrari). The company says it wants to spend the money on more ‘local’ promotions and building the brand (which is supposed to be ...
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