formula one
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Wieden+Kennedy gives F1 (un)comfortable lift-off
The 2021 Formula One season kicks off in Bahrain on Sunday and Wieden+Kennedy is back in the cockpit promoting it,…
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Jackie Stewart steers Heineken clear of drink and drive issue in new FI sponsorship
Heineken is now sponsoring Formula One, to the tune of $200m a year it seems, and Publicis Italy is kicking…
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Vodafone’s decision to pull out of Formula One may be only a short-lived opportunity for its ad agencies
Vodafone is pulling out of Formula One after sponsoring the McLaren team since 2007 (and before that Ferrari). The company…
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