It’s a testimony to the power of advertising, I guess, that some old campaigns seem to stick around for ever – to come back to haunt other agencies who have a go at it. Back in 1982 Ogilvy produced ‘No ...
Read More »What’s next for upwardly mobile Tamara Minick-Scokalo at education-focussed Pearson?
What now for upwardly mobile executive Tamara Minick-Scokalo? I ask because her immediate boss, John Fallon, has just emerged as the future chief executive of Pearson, owner of – among other things – the Financial Times and Penguin. When last ...
Read More »Sorrell rounds on his pay critics in FT diatribe
WPP chief executive Sir Martin Sorrell has taken his war of words with rebellious shareholders over a 30% pay increase to the pages of the Financial Times. The crux of his robust defence is twofold. First, he is being rewarded ...
Read More »Cadbury chocolate queen Minick-Scokalo re-emerges in senior Pearson education job
The career of high-flying international executive Tamara Minick-Scokalo has been an interesting passage. So it might be of interest to note that she has just landed another top job. Pearson, owner among other things of the Financial Times and Penguin, ...
Read More »Did a Yeo Valley strategy help Bartle Bogle Hegarty win the Guardian newspaper account?
Bartle Bogle Hegarty likes to talk about modern advertising as ‘Super Bowl meets social media,’ making big impact commercials that run a few times before big paid-for audiences before they reach millions more on YouTube and pick up thousands more ...
Read More »DDB London puts the Financial Times’ ducks in a (Eurozone) row
The Financial Times has had a good credit crunch war and seems to be in shape for the next one, as world economies stand on the edge of a cliff and decide not to take a sensible step backwards. This ...
Read More »Former KGB man and now UK press tycoon Alexander Lebedev shows he still packs a punch
We all knew Alexander Lebedev, owner of the London Evening Standard, the Independent and its cut-down stablemate i used to be a KGB spy at the embassy in London but he told us he was just the economic attache who ...
Read More »Hacking contagion spreads to other UK newspapers
Which might take some of the heat off Rupert Murdoch, facing blanket condemnation in the UK Parliament and demands that he drop News Corporation’s bid for BSkyB, except that the only new paper to be outed so far is the ...
Read More »The real digital horror story facing UK newspapers
We all know that UK newspapers are taking a beating from online in the battle for advertising despite all the money they have spent boosting their own digital products. But the stark truth is laid bare in the following article ...
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