Tag Archives: engine group

Engine Group’s David Liu: how to build a new agency group in China

Peter Scott’s UK marcoms contender Engine Group has been quiet of late as it struggles to find the right agency acquisition in the US but it’s also setting its eyes on Asia, where marcoms companies are making an increasing amount ...

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News International reviews £28m ad account – does this mean a Sun on Sunday is finally on the way?

It’s pretty hard to think of any UK company that’s been as deep in the mire as News International, the News Corporation-owned company that published the recently-extinguished phone-hacking News of the World. But News is reviewing its £28m account according ...

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PR giant Weber Shandwick to challenge ad agencies with in-house creative department

Interpublic-owned Weber Shandwick, which claims to be the world’s biggest PR company, is entering the content game in London with the creation of what amounts to a 12-strong in-house creative department. The company, led by chairman Lord Chadlington (Peter Gummer ...

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What will BMW come up with as it launches long-anticipated agency review?

Judging by recent events in the car industry, like Jaguar’s formation of new in-house agency Spark 44 (led by German executives), it could be just about anything. First off are BMW’s US accounts, worth around $300m. National creative advertising is ...

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