Tag Archives: enfatico

Poor Enfatico is still down in the Boonedocks

One Torrence Boone, who’s now a VP at Google charged with agency relationships, founds himself at the centre of a mini-storm that may well gather into something bigger. Back in 2008 Boone (left) was one of the leading lights of ...

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Team WPP strikes again as it wins Samsung B2B

Which means precisely what, you may say, as it’s quite difficult to determine what’s a consumer product and what’s business to business in tech land these days. Anyway, whatever it is, WPP has wrested some business (possibly a new range ...

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WPP sends in the Cavalry for new client Coors

WPP has unveiled its new agency – called Cavalry – set up specifically to handle new Client Coors. The agency will be based in Chicago and, initially at least, work solely on digital and traditional advertising for $170m Coors and ...

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Now Pepsico tries ‘Team Pepsi’ agency formula as it plans first global campaign ‘Live for Now’

And pretty gruesome ‘Live for Now,’ sounds, focussing on ‘pop culture,’ as opposed to what’s in the can. According to Pepsi US marketing boss Simon Lowden:”When we look at what Pepsi really stands for, we’ve been an entertainment platform for ...

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