Tag Archives: enfatico

One Torrence Boone, who’s now a VP at Google charged with agency relationships, founds himself at the centre of a mini-storm that may well gather into something bigger. Back in 2008 Boone (left) was one of the leading lights of ...

Which means precisely what, you may say, as it’s quite difficult to determine what’s a consumer product and what’s business to business in tech land these days. Anyway, whatever it is, WPP has wrested some business (possibly a new range ...

WPP has unveiled its new agency – called Cavalry – set up specifically to handle new Client Coors. The agency will be based in Chicago and, initially at least, work solely on digital and traditional advertising for $170m Coors and ...

Sir Martin Sorrell has been taking time out from trying to sort a diplomatic incident ‘twixt Argentina and the UK provoked by the latter’s Y&R ‘Malvinas’ commercial, to address the US Association of National Advertisers Financial Management Conference in sunny ...

They all laughed when WPP’s Sir Martin Sorrell started to put together client-focussed teams from his sprawling empire, to pitch for the world’s biggest clients. The short-lived experiment with WPP’s Enfatico agency for Dell being the cause of the greatest ...

And pretty gruesome ‘Live for Now,’ sounds, focussing on ‘pop culture,’ as opposed to what’s in the can. According to Pepsi US marketing boss Simon Lowden:”When we look at what Pepsi really stands for, we’ve been an entertainment platform for ...

Mumbai-born Satish Korde is to be the new CEO of WPP’s Team Detroit, the agency CEO Sir Martin Sorrell set up six years ago to handle the network’s biggest account, Ford. His predecessor, George Rogers, is going off to be ...

Do the right deal and it nets you lots of money. We’ve seen it recently with Dentsu’s Mcgarrybowen winning Sears and Burger King and now Taxi, the Canadian agency bought by WPP late last year, has paid its second dividend ...

Small London agency Albion is to open an office in LA (Albion West Coast) for Air New Zealand, its biggest account in the UK. This might seem quite a tenuous basis on which to build an international business but, the ...