Tag Archives: Eminem

It’s the Super Bowl on February 1 and broadcaster NBC is asking $4.4m for a 30-second spot it seems. Well it’s the highest-rating broadcast in the US, with the best part of 100m people watching some of it (it goes ...

Ford’s Lincoln and new bespoke WPP agency Hudson Rouge are coming out fighting in their efforts to revive the luxury brand (GM’s Cadillac has just been voted Car of the Year in the US, which doesn’t help). This is an ...

Not that you can get much grittier than the grand tours of Detroit that launched Wieden+Kennedy Portland’s epic series for Chrysler but selling cars these days means selling the gadgets and technology they’re stuffed with. And you don’t get Eminem ...

Wieden+Kennedy seems to be top of every client’s wish list at the moment: why, you might ask? Obviously they’re pretty good and have been for 30 years now. But for most of those 30 years they were a minority taste ...

Chrysler is claiming that the four follow-up ads to Clint Eastwood’s celebrated ‘Halftime in America’ Super Bowl epic have resulted in soaring awareness levels and sales of its Chrysler, Dodge, Jeep and Ram models. Agency Wieden+Kennedy Portland is mining a ...

How do you top last year’s Eminem Super Bowl epic for Chrysler? Sign up American icon Clint Eastwood to tell 100m or so viewers in the US and countless more around the world that it’s only “half time in America” ...

Clint Eastwood is replacing Eminem as frontman for Chrysler’s advertising during the Super Bowl tonight. The ad is to last two minutes – meaning an upfront cost of about $14m. And that’s before production and Clint’s fee are factored in. ...

Why these two? The key word is ambition. Wieden+Kennedy Portland for Chrysler set out to re-generate a whole city with its Eminem ‘Born of fire’ commercial and, fleetingly anyway, succeeded. It also provided a very clever platform for the hitherto ...

We noted back in September that Fiat in the US was taking a big bet on Jennifer Lopez for the launch of its key town car the Fiat 500 and, predictably enough, it’s failed. At the time it looked like ...