It’s the Super Bowl on February 1 and broadcaster NBC is asking $4.4m for a 30-second spot it seems. Well it’s the highest-rating broadcast in the US, with the best part of 100m people watching some of it (it goes ...
Read More »New Lincoln ad tips its hat to Chrysler and Eminem
Ford’s Lincoln and new bespoke WPP agency Hudson Rouge are coming out fighting in their efforts to revive the luxury brand (GM’s Cadillac has just been voted Car of the Year in the US, which doesn’t help). This is an ...
Read More »Wieden+Kennedy’s ‘Imported from Detroit’ for Chrysler gets down to the nitty gritty
Not that you can get much grittier than the grand tours of Detroit that launched Wieden+Kennedy Portland’s epic series for Chrysler but selling cars these days means selling the gadgets and technology they’re stuffed with. And you don’t get Eminem ...
Read More »Jeep relaunch campaign was the turning point for Chrysler – and maybe Wieden+Kennedy too
Wieden+Kennedy seems to be top of every client’s wish list at the moment: why, you might ask? Obviously they’re pretty good and have been for 30 years now. But for most of those 30 years they were a minority taste ...
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