Tag Archives: DLKW

McCann lures Lund from Now to try to revive London

DLKW founder, and former boss of the UK government’s advertising service the COI, Mark Lund (left) is leaving the agency he helped to found after the COI to join McCann as group CEO. Lund founded agency Now with creative director ...

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Creston marcoms group founder Don Elgie steps down

Don Elgie (left), a one-time McCann London account man, is stepping down as CEO of Creston plc, the quoted marcoms company he founded back in 2001. Elgie, 67, will be succeeded by COO and CFO Barrie Brien. Elgie has had ...

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Here it is then, Freddie Flintoff’s debut for Morrisons

Former England cricketer Andrew ‘Freddie’ Flintoff is the headliner for supermarket chain Morrisons’ back to basics approach (yet more celebrities) to its advertising through DLKW. And he plays the pied piper role pretty well, even taking a mild joke about ...

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DLKW loses Halifax, so what’s the merger with Lowe looking like now?

It always happens, you buy a local agency to restore the fortunes of a flagging multinational, change the name on the door and what happens? The aforementioned local agency loses its biggest account as DLKW (Delaney Lund Knox Warren) has ...

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Save the nation, ban Richmond sausages campaign says DLKW’s Shute

Or that’s what Dan Shute, author of the AdLand Suit blog seems to want anyway. And Dan has a point, Richmond sausages from Ireland’s Kerry Foods are surely one of the nastiest products ever made. Claiming to be an ancient ...

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Interpublic and Lowe get early payback as DLKW wins Halfords

When Lowe owner Interpublic coughed up £28m for former Creston agency DLKW it looked like desperation; Lowe having slid a long, long way from the eminence it once enjoyed in London and elsewhere under founder Sir Frank Lowe. DLKW, while ...

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Creston banks on digital following DLKW sale

Creston CEO Don Elgie was putting a brave face on things as he announced the marcomms group’s latest results in the wake of the sale of ad agency DLKW to Interpublic’s Lowe Worldwide for £28m. Creston made pre-tax profits of ...

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