The good ship Dentsu Creative seems to be sailing serenely on – despite former Dentsu International boss Wendy Clark surprisingly jumping ship – and now it’s landed an envied place on Apple’s creative roster, displacing long-time partner TBWA\Media Arts Lab ...
Read More »Online fashion giant Zalando moves media to Dentsu’s iProspect
Dentsu media agency iProspect has won online retailer Zalando’s global business, its second big win in a year after BMW. Zalando moves from OMG. Germany-based Zalando has a turnover of €10bn and spends between €300-400m on media. Zalando regional V-P ...
Read More »Direct Line media shifts from EssenceMediacom to Carat
Direct Line Group has moved its chunky UK media account – for Direct Line, Churchill insurance and Green Flag – to Dentsu’s Carat. Carat won a three-way pitch against WPP’s EssenceMediacom, Publicis’ Spark Foundry and Omnicom Media Group so it’s ...
Read More »Wendy Clark on way out as Dentsu brings International back in house
CEO Wendy Clark is, indeed, leaving Dentsu International – on December 31 as the Japan-owned ad giant moves to “one management team.” Her job, it says, is being “discontinued.” From January 2023 Dentsu Group Inc. CEO Hiroshi Igarashi will run ...
Read More »Dentsu International hands out £13.5m to leader – but is obvious candidate CEO Clark on her way?
Somebody was doing pretty well at Dentsu International – presumably CEO Wendy Clark although there are other candidates, Merkle execs on earn-outs for example – with a pay package of £13.5m. £7.1m in “remuneration”, £6.3m from “long-term incentive schemes” and ...
Read More »Dentsu claims new VI service can unlock the metaverse
Dentsu Creative is launching what it calls the first virtual identity service that provides brands with a virtual face and personality across multiple platforms – Dentsu VI. Yes, it’s that metaverse (again, sort of) dreamed up by Dentsu Singapore. Dentsu ...
Read More »Customer experience boosts Dentsu – but what is adland’s latest goldmine actually doing for customers?
Dentsu brought up the rear this year among big ad holding companies, following its peers more or less with Q2 organic growth of 8.2%. Interestingly it chose to highlight its Customer Transformation & Technology division, which grew 22.5% year on ...
Read More »Dentsu folds creative agencies into new Dentsu Creative
Some quite famous creative brands are falling by the wayside these days and now Dentsu International is folding DentsuMB (formerly dentsumcgarrybowen), 360i and Isobar into new entity Dentsu Creative. Dentsu Creative CCO Fred Levron says: “If you had the chance ...
Read More »Dentsu imports Angela Tangas from Australia as new UK and Ireland boss
Dentsu International, which seems to be getting its multi-disciplinary act together under Wendy Clark, has raided its Australia and New Zealand operation for its new UK and Ireland CEO. CEO Angela Tangas, will start as UK boss in September. Dentsu’s ...
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