Tag Archives: crowd-sourcing

OK, here’s the Sainsbury Christmas ad that we referred to this morning. It seems to be a cut from a documentary Sainsbury has commissioned showing how ‘real people’ celebrate Christmas. This is due to be aired on November 29, directed ...

So, Nestlé is to drop George Clooney – Hollywood’s suavest since Cary Grant – as brand ambassador for Nespresso, to replace him with – what? Marketing’s John Reynolds, who got the scoop, does not specify. A Nestlé spokesman cryptically waffled ...

It’s been a trend for a while of course – Pepsico’s Doritos has been crowd-sourcing ideas for its Super Bowl ads for a while now. But savoury snacks are one thing, buying a car that costs about the same as ...