Tag Archives: crowd-sourcing

Mercedes turns to Twitterati to launch new A-Class

Poor embattled creatives: first you have clients demanding global campaigns (meaning the end of those quirky national comedy series which the Brits used to love so much), then you had TV budgets cut as money poured into the internet, now ...

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Now Ogilvy turns Paris into a ‘pinball park’ for Ford

Fresh from blitzing Rouen for Tic Tac, Ogilvy Paris has now unleashed its particular brand of anarchy on Paris with this ‘Parisian Pinball Park’ film rewarding the worst car parker in Paris with a gleaming new Ford Focus, which parks ...

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Indie duo triumph for Doritos at the Super Bowl

Maybe this crowd-sourcing lark is a good idea after all, it certainly works for PepsiCo’s Doritos. Two Doritos films from indie film makers have topped USA Today’s polls for the most popular ad with the public at the Super Bowl, ...

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