Tag Archives: crowd-sourcing

OK, here’s the Sainsbury Christmas ad that we referred to this morning. It seems to be a cut from a documentary Sainsbury has commissioned showing how ‘real people’ celebrate Christmas. This is due to be aired on November 29, directed ...

So, Nestlé is to drop George Clooney – Hollywood’s suavest since Cary Grant – as brand ambassador for Nespresso, to replace him with – what? Marketing’s John Reynolds, who got the scoop, does not specify. A Nestlé spokesman cryptically waffled ...

It’s been a trend for a while of course – Pepsico’s Doritos has been crowd-sourcing ideas for its Super Bowl ads for a while now. But savoury snacks are one thing, buying a car that costs about the same as ...

Poor embattled creatives: first you have clients demanding global campaigns (meaning the end of those quirky national comedy series which the Brits used to love so much), then you had TV budgets cut as money poured into the internet, now ...

Unruly Media has produced a very useful list of the top 20 most (Facebook) shared and (YouTube) viewed ads so far this year and the clear winner is ‘A dramatic surprise on a quiet square’ for Belgian TV channel TNT ...

Fresh from blitzing Rouen for Tic Tac, Ogilvy Paris has now unleashed its particular brand of anarchy on Paris with this ‘Parisian Pinball Park’ film rewarding the worst car parker in Paris with a gleaming new Ford Focus, which parks ...

So is gestural marketing a good thing; a way to promote word of mouth via social media and the like or just another cunning big corporation way to make people behave like prats in search of (in this case) a ...

By and large, corporate life is no laughing matter. One exception – and a cause of bottomless mirth at that – is the pompous business of corporate name-minting. Latest, in a long line of jokes, is ‘Mondelez International.’ What, you ...

Maybe this crowd-sourcing lark is a good idea after all, it certainly works for PepsiCo’s Doritos. Two Doritos films from indie film makers have topped USA Today’s polls for the most popular ad with the public at the Super Bowl, ...