Creative
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Advertisers
Sir Martin Sorrell is wrong – putting media ahead of creative leads to bad and wasteful advertising
Sir Martin Sorrell stirred up some controversy in adland recently by suggesting media has become the lead discipline over creativity…
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Advertisers
All change in Asia Pacific as number of creative and media account reviews doubles in 2012
2012 was the most active new business year in the last decade as measured by global marketing consultancy R3 and…
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