Creative
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Advertisers
Google Pixel and Anomaly ‘Unblur’ photos for Women’s World Cup
The Women’s World Cup is approaching and Google Pixel has a partnership with the English Football Association, hence this new…
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Would I lie to you? Andys test seven creative directors
The Advertising Club of New York believes in getting in early in the awards season, offering Andy entrants a free…
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Ad Tech
Anastasia Leng: recession proofing – how creative data can drive performance for marketers
The marketing and advertising industry has a significant blind spot when it comes to ROI: the creative. A vast 84%…
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Martin Sorrell and John Hegarty headline new creative festival Connect: London
There’s less than two weeks to go until the newest creative festival launches in London and More About Advertising is…
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Mobile and better creative drive global search growth
Independent search and content marketing firm Covario says that second quarter spending on pay-per-click advertising (PPC) by its enterprise technology,…
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Premier Foods doesn’t want a £40,000 ‘investment’ payment from its media agency – it wants £300,000
Last week we asked which UK media agency would bite the bullet and pitch for Premier Foods’ account, resigned by…
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Controversy at last from SMS in Cannes – client payment terms, PG Twitter deal, Aegis bad debt
We thought WPP’s Sir Martin Sorrell had been a bit quiet at Cannes but it turns out he did say…
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Agencies
Cannes Lions: WPP’s Sorrell in a spin over the chicken and egg question of creative and media
Is usually omniscient WPP boss Sir Martin Sorrell struggling a bit to work out what he actually thinks? It’s the…
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Sir Martin Sorrell is wrong – putting media ahead of creative leads to bad and wasteful advertising
Sir Martin Sorrell stirred up some controversy in adland recently by suggesting media has become the lead discipline over creativity…
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