Creative
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Ad Tech
Dan Moseley: can’t we just be friends? Why creative and media agencies need a neutral space
Over the past thirty years, creative and media agencies have increasingly diverged, leading to industry-wide debates about effective, future-proofed business…
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Advertisers
True&North’s David Clayton: take your creative idea on a near-death experience
Even in the age of AI, our industry lives and dies by its creative ideas. But if a big idea…
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Google Pixel and Anomaly ‘Unblur’ photos for Women’s World Cup
The Women’s World Cup is approaching and Google Pixel has a partnership with the English Football Association, hence this new…
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Advertisers
Would I lie to you? Andys test seven creative directors
The Advertising Club of New York believes in getting in early in the awards season, offering Andy entrants a free…
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Ad Tech
Anastasia Leng: recession proofing – how creative data can drive performance for marketers
The marketing and advertising industry has a significant blind spot when it comes to ROI: the creative. A vast 84%…
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Advertisers
Martin Sorrell and John Hegarty headline new creative festival Connect: London
There’s less than two weeks to go until the newest creative festival launches in London and More About Advertising is…
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Advertisers
Mobile and better creative drive global search growth
Independent search and content marketing firm Covario says that second quarter spending on pay-per-click advertising (PPC) by its enterprise technology,…
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Premier Foods doesn’t want a £40,000 ‘investment’ payment from its media agency – it wants £300,000
Last week we asked which UK media agency would bite the bullet and pitch for Premier Foods’ account, resigned by…
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Controversy at last from SMS in Cannes – client payment terms, PG Twitter deal, Aegis bad debt
We thought WPP’s Sir Martin Sorrell had been a bit quiet at Cannes but it turns out he did say…
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