Tag Archives: Creative

The marketing and advertising industry has a significant blind spot when it comes to ROI: the creative. A vast 84% of marketing content is visual, yet it’s the least understood and analysed element of the marketing mix. In the last ...

There’s less than two weeks to go until the newest creative festival launches in London and More About Advertising is pleased to be media partnering with the event run by industry network Creativepool. The two-day event – Connect: London 2018 ...

Independent search and content marketing firm Covario says that second quarter spending on pay-per-click advertising (PPC) by its enterprise technology, B2B, consumer electronics, and retail clients rose 21 per cent above the second quarter of 2013 and 2 percent ahead ...

Last week we asked which UK media agency would bite the bullet and pitch for Premier Foods’ account, resigned by Starcom MediaVest over its astonishing request for an ‘investment’ payment, one we estimated at £40,000. But according to sources in ...

We thought WPP’s Sir Martin Sorrell had been a bit quiet at Cannes but it turns out he did say some quite newsworthy things – to Ad Age in this video. For some reason they decided to sit on it ...

Is usually omniscient WPP boss Sir Martin Sorrell struggling a bit to work out what he actually thinks? It’s the Cannes Lions adfest next week and Campaign has, rather enterprisingly, prised their views about the festival from the four big ...

Sir Martin Sorrell stirred up some controversy in adland recently by suggesting media has become the lead discipline over creativity (and by implication account management). It seems to me a number of arguments on both sides of the debate are ...

2012 was the most active new business year in the last decade as measured by global marketing consultancy R3 and Campaign’s New Business Performance League, a monthly tracker of wins and losses across Asia Pacific. “In total, more than $655m ...