The Agency of the Future. Part Two. As I promised you at the end of last week’s piece, this is the absolutely final, final episode of the world’s greatest book on advertising (He said modestly!) You won’t have to suffer ...
Read More »George Parker: why the agency of the future sucks
For those of you with the moral fortitude and infinite patience (possibly with the help of a few drinks) to have stayed with me this long, we are nearly at the end of the journey. This is part one of ...
Read More »George Parker: how the Big Dumb Holding Companies screwed up their Big Dumb Agencies
Even though business in general, is notorious for rewarding senior management with obscene pay packets, which inevitably culminate in humungous “get the fuck out of here,” golden parachutes when their never ending failures and screw ups have finally become too ...
Read More »George Parker: fine sherry, fighting bulls and the days when Cannes was really about advertiisng
In which our hero continues his forays around Europe – taking in Domecq sherry, fighting bulls and the glory that was the Cannes International Advertising Film Festival. Escaping from the frigid and rather smelly atmosphere of Ornskoldsvik, let’s head south ...
Read More »George Parker: tales of Paul Ricard and a Scandinavian paper mill – with seven foot blondes
Picking up from where I left you in the “Swinging London” of the seventies, one of my early experiences was with the Ricard account. This was a peculiarly French type of booze classified as a Pastis. Which was the legal, ...
Read More »George Parker: how the unlikely combo of toffs and cockney gits created British advertising
In this excerpt from Confessions of a Mad Man our hero returns to the UK from the US to find a rapidly-changing agency scene populated by a new breed of agency determined to change all known rules. Although the greater ...
Read More »George Parker: the truth about advertising – actually Howard Gossage got there already
Anyone with enough fortitude to endure my ramblings (This is the nineteenth bloody episode of “Confessions of a Mad Man” for crying out loud) will know that I love to quote famous dead people, particularly famous dead ad people. And, ...
Read More »George Parker: why social pimping is all the rage in advertising – but not with me!
If you remember, in last week’s episode, I explained the balls out, diamond hard, number one tactic to be unfailingly employed by any wannabe Mad Man anxious to climb over the fetid backs of the competition on the way to ...
Read More »George Parker: of Leonardo Da Vinci, Philippe Kahn and various other Silicon Valley types
Two Parkers for the price of one this week (holidays and all that, normal schedule returns w/c August 5). George continues his tour of the wilder personalities of the computer revolution. Last week, I dealt with douchenozzle number one, Nolan ...
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