Tag Archives: coke zero

Droga5’s latest for Diet Coke lacks fizz

Is fizzy drink/soda advertising going the same way as booze? Here’s Droga5’s new US ad for diet Coke, which seems to bear some relation to recent beer offerings like Wieden+Kennedy’s work for Heineken. Namely: if you’re not allowed to say ...

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Which lucky UK agency will land Coca-Cola Life?

Coca-Cola is launching Coca-Cola Life in the UK today. Coke Life sits between Coke Zero and Diet Coke in the lower calorie stakes. Coca-Cola has taken a monumental PR pounding in recent years for making the world fatter and you ...

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Coke Zero muscles in on James Bond Skyfall movie

I thought Heineken was the drink to be featured in the new James Bond film Skyfall (the real Bond drinks martinis and Dom Perignon, we all know that) but Coke Zero is muscling in on the action with this campaign ...

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Coke Zero boosts Droga5 in adland Olympics

In adland’s Olympics Wieden+Kennedy is way out in front so far in 2012, confirming once and for all that it can handle more than hip brands like Nike and Heineken (whose hipness is largely a W+K creation), with a growing ...

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Deutsch poaches Qian Qian from CP+B as creative director in New York

One of the bits of Interpublic that’s working well at the moment (as opposed to its embattled DraftFCB) is Deutsch and the Lowe & Partners network agency has made an interesting signing with Qian Qian (pictured) from Crispin Porter + ...

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Coke Zero scores with Crispin Porter Battleship ad

Coca-Cola’s Coke Zero ‘Enjoy Everything’ campaign from Crispin Porter+Bogusky has been a strong performer and this latest commercial highlights a tie-up between Coke and forthcoming summer blockbuster movie Battleship (pictured), which stars Rihanna among others. Once again we have aliens ...

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Crispin Porter finds its own USP for Coke Zero

Long ago a very famous adman called Rosser Reeves invented the Unique Selling Proposition or USP. Reeves believed that ads were there to sell rather than entertain so he produced a slew of big campaigns at agency Ted Bates that ...

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