Is fizzy drink/soda advertising going the same way as booze? Here’s Droga5’s new US ad for diet Coke, which seems to bear some relation to recent beer offerings like Wieden+Kennedy’s work for Heineken. Namely: if you’re not allowed to say ...
Read More »Which lucky UK agency will land Coca-Cola Life?
Coca-Cola is launching Coca-Cola Life in the UK today. Coke Life sits between Coke Zero and Diet Coke in the lower calorie stakes. Coca-Cola has taken a monumental PR pounding in recent years for making the world fatter and you ...
Read More »More goody goodies from Coke, cherchez le Francois (Hollande) and is psychology the answer to pitching?
***Here’s another happy-slappy ad from Coke, this time for Coke Zero from Publicis Conseil. But actually it does it with a bit of wit and irony, which is much needed these days. Who’s the girl? I don’t know if ex-Mother ...
Read More »RKCR/Y&R celebrates BBC’s 90th, IPA rages at UK government, Droga5 debuts for Coke Zero
A rich mixture then. ***RKCR/Y&R (please call it Y&R, RKC and R have cleared off) has produced this nice film to celebrate the BBC’s 90th birthday, featuring some of its greatest hits. Oddly, there’s no Jimmy Savile. But I can’t ...
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