Tag Archives: coke zero

Is fizzy drink/soda advertising going the same way as booze? Here’s Droga5’s new US ad for diet Coke, which seems to bear some relation to recent beer offerings like Wieden+Kennedy’s work for Heineken. Namely: if you’re not allowed to say ...

Coca-Cola is launching Coca-Cola Life in the UK today. Coke Life sits between Coke Zero and Diet Coke in the lower calorie stakes. Coca-Cola has taken a monumental PR pounding in recent years for making the world fatter and you ...

***Here’s another happy-slappy ad from Coke, this time for Coke Zero from Publicis Conseil. But actually it does it with a bit of wit and irony, which is much needed these days. Who’s the girl? I don’t know if ex-Mother ...

A rich mixture then. ***RKCR/Y&R (please call it Y&R, RKC and R have cleared off) has produced this nice film to celebrate the BBC’s 90th birthday, featuring some of its greatest hits. Oddly, there’s no Jimmy Savile. But I can’t ...

I thought Heineken was the drink to be featured in the new James Bond film Skyfall (the real Bond drinks martinis and Dom Perignon, we all know that) but Coke Zero is muscling in on the action with this campaign ...

In adland’s Olympics Wieden+Kennedy is way out in front so far in 2012, confirming once and for all that it can handle more than hip brands like Nike and Heineken (whose hipness is largely a W+K creation), with a growing ...

One of the bits of Interpublic that’s working well at the moment (as opposed to its embattled DraftFCB) is Deutsch and the Lowe & Partners network agency has made an interesting signing with Qian Qian (pictured) from Crispin Porter + ...

Coca-Cola’s Coke Zero ‘Enjoy Everything’ campaign from Crispin Porter+Bogusky has been a strong performer and this latest commercial highlights a tie-up between Coke and forthcoming summer blockbuster movie Battleship (pictured), which stars Rihanna among others. Once again we have aliens ...

Long ago a very famous adman called Rosser Reeves invented the Unique Selling Proposition or USP. Reeves believed that ads were there to sell rather than entertain so he produced a slew of big campaigns at agency Ted Bates that ...