Tag Archives: client/agency relationships

WFA says client/agency relationships improving (a bit)

The World Federation of Advertisers (WFA) seems to be doing its best to improve client/agency relationships – strange that the ultimate service business always finds this a problem – and its latest research with Decideware shows that some progress is ...

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UK’s IPA unveils S.O.U.L – new plan to create ‘anti-fragile’ agency/client relationships

The UK’s IPA agency trade body has produced a new manifesto for client/agency relationships: S.O.U.L, standing for Shared goals and ambitions, Organisation (client and agency teams), Understanding and Learning (striving for best practice.) “Nourishing the S.O.U.L. is key for agencies ...

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