Tag Archives: client/agency relationships

The World Federation of Advertisers (WFA) seems to be doing its best to improve client/agency relationships – strange that the ultimate service business always finds this a problem – and its latest research with Decideware shows that some progress is ...

The UK’s IPA agency trade body has produced a new manifesto for client/agency relationships: S.O.U.L, standing for Shared goals and ambitions, Organisation (client and agency teams), Understanding and Learning (striving for best practice.) “Nourishing the S.O.U.L. is key for agencies ...