It’s a different kind of Christmas in the UK (and elsewhere) this year with lots of people struggling to make ends meet, let alone enjoy the festivities. John Lewis and agency adam&eveDDB have set the benchmark for Christmas ad for ...
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System1 has a system (as it would) marking ads on their emotional effectiveness. 5.9 is as high as you go. Only 1% of ads normally score a five-star ranking using this but so far, it says, lots have already produced ...
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Argos and agency The&Partnership have produced some decent Christmas ads over the years although it never strikes you as the most festive of retailers. This year, though, it looks as though they’ve lost the plot with a massive, unexpected Christmas ...
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Lidl somehow plays second fiddle to Aldi in the UK, not least in its advertising. While we await the next coming of Aldi’s Kevin the Carrot, Lidl and agency Accenture Song (presumably Karmarama as was) offer us a Christmas be-jumpered ...
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Adam&eveDDB’s John Lewis Christmas ad should land tomorrow (Thursday) and here’s a taster. Funny? Emotional? Is the guy on the skateboard homeless? Good taster anyway.
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Tesco has ploughed its own furrow with BBH, to some effect, and here’s a UK Christmas ad with, wait for it, an idea. Namely that Tesco has designated itself ‘The Christmas Party’ so we get a party political broadcast. Based ...
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Christmas ads are coming thick and fast now although John Lewis, the template, has yet to land. But JL is a touch curmudgeonly with its media budget so it has a lot to do in a short time. Christmas ads ...
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It’s not that long ago that open warfare broke out between Omnicom siblings AMV BBDO and adam&eveDDB at Christmas, both of them wheeling out the heaviest of guns for Sainsbury’s and John Lewis respectively. Sainsbury’s even re-staged the supposed Great ...
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Let’s push the jingle bells and treacly CGI aside for a moment and look at two somewhat contrasting pieces of work from Canada. Fist up is fashion business Simons with a film by Broken Heart Love Affair featuring the last ...
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