christmas ads
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Is this year’s Christmas ad top of the John Lewis pops?
Ad measurer System1 has pronounced that this year’s eagerly-awaited ad from John Lewis has earned the retailer’s highest effectiveness score…
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Now Beckham shoots for Nespresso
I guess you know you’ve made it when Nespresso comes calling and it’s that man again (David Beckham) this time…
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Adam&eveDDB navigates through a Disney universe
Adam&eveDDB will have been desperate for a Christmas biggie to fall into its lap – having been rudely defenestrated from…
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Aldi and Sainsbury’s among System1’s early Christmas winners
System1 has revealed its winners from the early wave of TV ads, with some biggies including John Lewis and Tesco…
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Christmas ads ‘Super Bowl’ should be a bonanza for UK broadcasters – why isn’t it?
“Christmas is the the UK Super Bowl of marketing,” New Commercial Arts and Ogilvy CEO James Murphy told the FT…
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Deutsche Telekom and MUW Saatchi & Saatchi remind us that Xmas isn’t just about fairies and fairy lights
It isn’t all sweetness and light at Christmas, especially if you live in the parts of Europe most threatened by…
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Uber ventures north with Mother
Mother’s work for Uber has been consistently exemplary, presenting the (sometimes controversial) ride-hailing app as a friend in need (with…
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Waitrose goes all Agatha Christie for Christmas
Waitrose never quite hit the heights of big brother John Lewis at Christmas – trying to combine the two was…
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Which? puts Xmas cheaters in their place in new Neverland campaign
Christmas, says consumer campaigner Which?, is noted as much for its unfair treatment of consumers, faced with “dodgy Black Friday…
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