Tag Archives: christmas ads

Cartier pulls out all the stops for ‘Celebration of Love’

Many Christmas/holiday ads this year have had an air of siege about them: our old (and renascent in some parts of the world) party pooper Covid is the context for many, which seems to have led to a glut of ...

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Mars Celebrations and AMV whoop whoop in vain

A combination of Mars, one of the world’s more capable marketers, and AMV BBDO, recently anointed agency of the year in Campaign’s Big Awards, should produce something, well, good. Tasked with making Mars’ Celebrations a year-round rather than Christmas speciality ...

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Can Chipotle recreate past glories ten years on?

Chipotle Mexican Grill was the big winner at Cannes a decade ago with ‘Back to the Start,’ an epic plugging its farming connections and now it’s back with another, this time with Kacey Musgraves doing the singing, in place of ...

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McCann produces another Christmas winner – for Smyths

McCann Manchester seems to have the knack of this Christmas advertising lark. The engine room in McCann UK’s ever-popular Kevin the Carrot, it’s racked up nearly nine million views on YouTube for toy retailer Smyths. Must be a lot of ...

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Waitrose gets back to Xmas basics with comedy food focus

Christmas ads are a marathon not a sprint this year (everyone seems to be in the action) but the finishing line may be in sight. Hoving into view is Waitrose, this year detached from its recent supporting role in parent ...

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Lidl carves out a Christmas Turkey

There’s always one Christmas Turkey around in adland: welcome to Lidl’s effort from Karmarama. It’s all over the airwaves but doesn’t get any better with repeat viewing. Carving the aforementioned bird with a laser? Think rival Aldi’s Kevin the Carrot ...

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Sainsbury’s offers ‘a Christmas to savour’

John Lewis versus Sainsbury’s – from Omnicom agencies (and rivals) adam&eveDDB and AMV BBDO – used to be the annual heavyweights contest. Never more so than in 2014 when Sainsbury’s produced its Great War centenary epic, directed by the late ...

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Not so trad Xmas: Boxt, Ikea and Camden Town Brewery

Is it worth advertising anything else but, well, Christmas at Christmas when screens are awash with gifting, jingle bells and spins on A Christmas Carol? What you don’t need at Christmas even more than a pair of reindeer socks is ...

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Kevin the Carrot returns in triumph for Aldi

The by now regular appearance of Aldi’s Kevin the Carrot isn’t quite an ad event of John Lewis proportions but maybe it’s becoming so at the Gogglebox end of the market. Another regular is Charles Dickens’ Ebenezer Scrooge. Here he ...

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