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Ribena’s new campaign features a blackcurrant grower called Andrew Berry talking about himself as a blackcurrant artist, trimming leaves like a sculptor, and holding a blackcurrant between his fingers like a priceless object. The ads end with the line ‘Blackcurrant ...
Read More »Robert Jones of Wolff Olins: satire in branding is welcome – but it doesn’t make you ‘adult’
