branding
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Advertisers
Archie Heaton: why brands need to be heard as well as seen
Branding is often misunderstood as a name and a logo. It isn’t. At its core, branding is all about the…
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Advertisers
Robert Jones of Wolff Olins: satire in branding is welcome – but it doesn’t make you ‘adult’
Ribena’s new campaign features a blackcurrant grower called Andrew Berry talking about himself as a blackcurrant artist, trimming leaves like…
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