Branding is often misunderstood as a name and a logo. It isn’t. At its core, branding is all about the stories that companies are made of and the feelings that telling them evokes. Its why most of us pay £20 ...
Read More »Robert Jones of Wolff Olins: satire in branding is welcome – but it doesn’t make you ‘adult’
Ribena’s new campaign features a blackcurrant grower called Andrew Berry talking about himself as a blackcurrant artist, trimming leaves like a sculptor, and holding a blackcurrant between his fingers like a priceless object. The ads end with the line ‘Blackcurrant ...
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