Fabien Aufrechter of Havas: blockchain – next century media buying is already here but are we ready?

July 5, 2018 Comments Off on Fabien Aufrechter of Havas: blockchain – next century media buying is already here but are we ready?

Blockchain is a buzzword that seems to pique the interest of even those who don’t know what the hype is all about. When most people hear about the blockchain, initial coin offerings (ICOs), and digital currency, they often think of ...

Tom Poynter of Southpaw: does the music world’s embrace of blockchain pose a threat for advertising?

May 4, 2018 Comments Off on Tom Poynter of Southpaw: does the music world’s embrace of blockchain pose a threat for advertising?

Music artists are increasingly turning to blockchain in an effort to save their industry. Grammy-award-winning artist Pitbull has just launched a blockchain coding competition to find ways to disrupt the industry. He has challenged people to use the cryptocurrency Ethereum ...

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Fabien Aufrechter of Havas: blockchain – next century media buying is already here but are we ready?

Tom Poynter of Southpaw: does the music world’s embrace of blockchain pose a threat for advertising?

Steve Hastings of Isobel: empathy’s in short supply all round, not just in the marketing industry

WPP reels in £2.5bn with 60 per cent Kantar sale to Bain

Tom Ewing of System 1: do anti-ads like Brewdog lead to a crisis of authenticity?