blockchain
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Ad Tech
Fabien Aufrechter of Havas: blockchain – next century media buying is already here but are we ready?
Blockchain is a buzzword that seems to pique the interest of even those who don’t know what the hype is…
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Ad Tech
Tom Poynter of Southpaw: does the music world’s embrace of blockchain pose a threat for advertising?
Music artists are increasingly turning to blockchain in an effort to save their industry. Grammy-award-winning artist Pitbull has just launched…
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