betc paris
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Budweiser tackles global heat with non-electric fridge
It might not seem like it in chilly old UK but large parts of the world are preparing for another…
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BETC highlights Kremlin’s mendacious propaganda war
Sooner or later a “peace” deal will be cobbled together in Ukraine, probably one that won’t satisfy anyone apart, maybe,…
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BETC Paris finds surprising magic in Norauto’s repair shop
Bit much when you have to justify driving but it seems to be a preoccupation in France anyway with Renault’s…
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BETC Paris brings message of hope to skin sufferers from L’Oreal’s La Roche-Posay
Two billion people around the world suffer from skin problems according to research by L’Oreal-owned skincare brand La Roche-Posay, with…
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BETC’s brainwave for Michelin does what it says on the tin
Over the years there’ve been lots of ads for tyres, some of them quite famous like AMV and Tony Kaye’s…
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BETC’s legions take on Netflix for Canal+
There may be a crisis in UK creativity (see here) but they seems to be doing OK in France. One…
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BETC shows less can be good too – even if it’s less of your brilliant Lacoste ad
BETC Paris’ new campaign – ‘Crocodile Inside’ – for Lacoste is an epic 90-second production, even by BETC’s standards. Suddenly…
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BETC constructs epic break-up for Lacoste
More Gallic flair, this time from the BETC Paris ingenuity factory for Lacoste. “Crocodile Inside” is the somewhat gnomic title.…
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BETC Paris tries monkey business for Schweppes Agrumes
Schweppes is playing catch-up with more modish soft drinks/mixers and BETC Paris is punting citrus fruit blend Schweppes Agrumes with…
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