Tag Archives: betc paris

BETC Paris goes beesexual to save endangered bees

Bees are suffering it seems, with sone 700 American species threatened. So Pornhub and agency BETC Paris – who else? – are teaming with bee-saving organisations Operation Honey Bee and The Centre for Honeybee Research to launch ‘Beesexual,’ a new ...

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BETC Paris counts the cost of babies for E. Leclerc

Babies bring joy (we hope) but also a veritable shopping cart of expense. As BETC Paris reminds us in this winning spot for French hypermarket retailer E. Leclerc. Resistance is futile. MAA creative scale: 9.

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BETC gets inside the fevered imagination of Canal+

BETC Paris is rightly renowned for many things but Canal+ is perhaps its signature account. BETC is now ultimately owned by Canal+ parent Vivendi so it’s as well to be on top form. Canal+ has what it calls a new ...

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Schweppes battles Fever-Tree and French health police

Here’s a characteristically perky number from BETC Paris for Schweppes, trying very hard to be cool again against competition from the likes of Fever-Tree. If it’s clichés you may as well rattle through them. But what’s all this mangerbougerfr. nonsense ...

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BETC Paris produces strong Christmas contender for Manor

Enfin, a French spin on Christmas, for Swiss department store Manor from BETC Paris. At first we’ve seen it all before but it develops into a sweet story – featuring, among others, nerdy Santa Junior – realised by collective AgainstAllOdds. ...

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BETC goes to the barricades for – cashmere?

A while back Pepsi was smothered in ordure for an in-house effort that purported to show Pepsi’s Kendall Jenner bringing peace and love to a revolting city. So it’s brave (possibly foolhardy) for BETC Paris to essay a similar theme ...

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