Tag Archives: betc paris

Schweppes battles Fever-Tree and French health police

Here’s a characteristically perky number from BETC Paris for Schweppes, trying very hard to be cool again against competition from the likes of Fever-Tree. If it’s clichés you may as well rattle through them. But what’s all this mangerbougerfr. nonsense ...

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BETC Paris produces strong Christmas contender for Manor

Enfin, a French spin on Christmas, for Swiss department store Manor from BETC Paris. At first we’ve seen it all before but it develops into a sweet story – featuring, among others, nerdy Santa Junior – realised by collective AgainstAllOdds. ...

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BETC goes to the barricades for – cashmere?

A while back Pepsi was smothered in ordure for an in-house effort that purported to show Pepsi’s Kendall Jenner bringing peace and love to a revolting city. So it’s brave (possibly foolhardy) for BETC Paris to essay a similar theme ...

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New-style BETC opens in LA with online dance project

Still in Paris, sort of, BETC is opening an LA office (although it’s dipped a toe in the water before) with a new online fitness platform LA Dance Workout and La Dance Magazine, developed with Benjamin Millepied and his LA ...

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BETC Paris set to play key role in 2024 Olympics

Paris has won the race to handle the 2024 Olympics, for the third time after 1900 and 1924 (Chariots of Fire and all that). Hosting the Olympics is not necessarily a benefit: London 2012 arguably was (not least for West ...

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BETC Paris engages top gear for Petit Bateau

Brands may be suffering in the wider market but they appear to be storming ahead for kids, the ones with affluent parents (or relatives) anyway. In the UK we’ve got Joules and JoJo Maman Bébé (which isn’t at all French ...

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BETC Paris produces kids’ version of raunchy Versailles

Versailles is the rollicking/semi-pornographic (take your choice, it might be both) Louis XIV saga from Canal+, now back on BBC2. So if you’re worried about the kids being corrupted (children don’t seem to go to bed these days because then ...

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BETC Paris discovers the romantic side of DIY

We’ve had one helping of BETC Paris already today with my friend Michael Lee’s interview with founder and CCO Remi Babinet (below). But that’s no cause for discrimination when it’s just produced what might be the most original DIY ad ...

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