Tag Archives: betc paris

BETC Paris finds surprising magic in Norauto’s repair shop

Bit much when you have to justify driving but it seems to be a preoccupation in France anyway with Renault’s recent offering and now BETC Paris for car maintenance chain Norauto – with a new “sustainable” brand platform. More practically ...

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BETC Paris brings message of hope to skin sufferers from L’Oreal’s La Roche-Posay

Two billion people around the world suffer from skin problems according to research by L’Oreal-owned skincare brand La Roche-Posay, with all sorts of consequences from depression to missing work. So La Roche-Posay is running its first brand campaign, sensibly arming ...

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BETC’s brainwave for Michelin does what it says on the tin

Over the years there’ve been lots of ads for tyres, some of them quite famous like AMV and Tony Kaye’s epic for Dunlop. None of them (or not many anyway) actually seem to show tyres. When you think of Michelin, ...

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BETC’s legions take on Netflix for Canal+

There may be a crisis in UK creativity (see here) but they seems to be doing OK in France. One of the long-time trailblazers is BETC for Canal+ and here’s the latest, plugging Canal+ as a streaming rival to the ...

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BETC constructs epic break-up for Lacoste

More Gallic flair, this time from the BETC Paris ingenuity factory for Lacoste. “Crocodile Inside” is the somewhat gnomic title. Don’t try this in what’s left of your home. Should engage a jury somewhere or other. Advertising that speaks for ...

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BETC Paris tries monkey business for Schweppes Agrumes

Schweppes is playing catch-up with more modish soft drinks/mixers and BETC Paris is punting citrus fruit blend Schweppes Agrumes with a diverting tale of a cocktail bartender (plus admiring female audience) thwarting some cheeky monkeys somewhere in the tropics. Tom ...

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BETC Paris goes beesexual to save endangered bees

Bees are suffering it seems, with sone 700 American species threatened. So Pornhub and agency BETC Paris – who else? – are teaming with bee-saving organisations Operation Honey Bee and The Centre for Honeybee Research to launch ‘Beesexual,’ a new ...

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