Tag Archives: betc paris

BETC constructs epic break-up for Lacoste

More Gallic flair, this time from the BETC Paris ingenuity factory for Lacoste. “Crocodile Inside” is the somewhat gnomic title. Don’t try this in what’s left of your home. Should engage a jury somewhere or other. Advertising that speaks for ...

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BETC Paris tries monkey business for Schweppes Agrumes

Schweppes is playing catch-up with more modish soft drinks/mixers and BETC Paris is punting citrus fruit blend Schweppes Agrumes with a diverting tale of a cocktail bartender (plus admiring female audience) thwarting some cheeky monkeys somewhere in the tropics. Tom ...

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BETC Paris goes beesexual to save endangered bees

Bees are suffering it seems, with sone 700 American species threatened. So Pornhub and agency BETC Paris – who else? – are teaming with bee-saving organisations Operation Honey Bee and The Centre for Honeybee Research to launch ‘Beesexual,’ a new ...

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BETC Paris counts the cost of babies for E. Leclerc

Babies bring joy (we hope) but also a veritable shopping cart of expense. As BETC Paris reminds us in this winning spot for French hypermarket retailer E. Leclerc. Resistance is futile. MAA creative scale: 9.

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BETC gets inside the fevered imagination of Canal+

BETC Paris is rightly renowned for many things but Canal+ is perhaps its signature account. BETC is now ultimately owned by Canal+ parent Vivendi so it’s as well to be on top form. Canal+ has what it calls a new ...

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Schweppes battles Fever-Tree and French health police

Here’s a characteristically perky number from BETC Paris for Schweppes, trying very hard to be cool again against competition from the likes of Fever-Tree. If it’s clichés you may as well rattle through them. But what’s all this mangerbougerfr. nonsense ...

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BETC Paris produces strong Christmas contender for Manor

Enfin, a French spin on Christmas, for Swiss department store Manor from BETC Paris. At first we’ve seen it all before but it develops into a sweet story – featuring, among others, nerdy Santa Junior – realised by collective AgainstAllOdds. ...

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