By Mark Tungate. What were the most awarded brands, campaigns and agencies last year? AdForum has released the fourth edition of its Business Creative Report, a unique ranking of the world’s most awarded brands, agencies and campaigns by individual business ...
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Writing in Forbes, Larry Light of brand consultancy Arcature concludes: “The focus on short-term, disposable viewership is an unfortunate byproduct of the digital age. Sustainable advertising campaigns designed to create and reinforce brand loyalty will be a thing of the ...
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Ridley Scott’s ‘Boy on the bike’ ad for Hovis and agency Collett Dickenson Pearce has been voted both the UK’s most iconic and heart-warming TV ad in a Kantatr poll of 1200 consumers. The Hovis ad dates back to 1974 ...
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Mark Elwood is executive creative director, MullenLowe London. My creative highlights 2018 Colombia Ministry of Communications and Technology – “My Line” Agency: MullenLowe SSP3 Bogota Just a brilliantly simple idea, I know it’s from our network but so… ...
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