By Mark Tungate. What were the most awarded brands, campaigns and agencies last year? AdForum has released the fourth edition of its Business Creative Report, a unique ranking of the world’s most awarded brands, agencies and campaigns by individual business ...
Read More »Brand building isn’t dead but beautiful ads seem to be
Writing in Forbes, Larry Light of brand consultancy Arcature concludes: “The focus on short-term, disposable viewership is an unfortunate byproduct of the digital age. Sustainable advertising campaigns designed to create and reinforce brand loyalty will be a thing of the ...
Read More »Hovis is UK’s most “iconic” ad – 45 years later
Ridley Scott’s ‘Boy on the bike’ ad for Hovis and agency Collett Dickenson Pearce has been voted both the UK’s most iconic and heart-warming TV ad in a Kantatr poll of 1200 consumers. The Hovis ad dates back to 1974 ...
Read More »MullenLowe’s Mark Elwood: my creative highlights of 2018
Mark Elwood is executive creative director, MullenLowe London. My creative highlights 2018 Colombia Ministry of Communications and Technology – “My Line” Agency: MullenLowe SSP3 Bogota Just a brilliantly simple idea, I know it’s from our network but so… ...
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