Tag Archives: best ads

Brand building isn’t dead but beautiful ads seem to be

Writing in Forbes, Larry Light of brand consultancy Arcature concludes: “The focus on short-term, disposable viewership is an unfortunate byproduct of the digital age. Sustainable advertising campaigns designed to create and reinforce brand loyalty will be a thing of the ...

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Hovis is UK’s most “iconic” ad – 45 years later

Ridley Scott’s ‘Boy on the bike’ ad for Hovis and agency Collett Dickenson Pearce has been voted both the UK’s most iconic and heart-warming TV ad in a Kantatr poll of 1200 consumers. The Hovis ad dates back to 1974 ...

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MullenLowe’s Mark Elwood: my creative highlights of 2018

Mark Elwood is executive creative director, MullenLowe London.   My creative highlights 2018   Colombia Ministry of Communications and Technology – “My Line” Agency: MullenLowe SSP3 Bogota Just a brilliantly simple idea, I know it’s from our network but so… ...

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