M&C Saatchi is nothing if not resilient: it may be under siege from deputy chairman Vin Murria and her tech investment vehicle, but it keeps picking up business. The agency’s M&C Sports & Entertainment has supplanted Iris on Barclays’ sports ...
Read More »Iris plugs women’s football for new title sponsor Barclays – but is it all too macho?
Barclays is supporting women’s football in its role as the first title sponsor of the Women’s Super League (WSL) and it’s gone to town with this TV campaign from Iris showing a would-be female footballer excluded from the not-always-beautiful game ...
Read More »Will Barclays retention fire BBH back to the top?
Agencies will tell you that retaining a big account in a pitch is a bigger achievement – and more satisfying – than landing a newbie. BBH is feeling pretty pleased with itself after retaining the £30m or so Barclays account ...
Read More »Under-fire Barclays’ ad review is a poser for agencies
Barclays is reviewing its £60m creative account after 17 years at BBH. The bank, currently under siege from a dissatisfied investor and with a trial of its former CEO John Varley and others underway, moved its Barclaycard business into Droga5 ...
Read More »Another media blow for WPP as Barclays heads to Omnicom
It never rains but it pours – on WPP at the moment anyway – and now Gideon Spannier reports in Campaign that Barclays is poised to move its £60m media account to Omnicom from WPP’s Maxus. Maxus is being merged ...
Read More »Barclays and the Premier League try to show their giving side in new TV campaign
Alan Shearer isn’t biggest fan of owner Mike Ashley’s Newcastle United these days – not an uncommon position it seems – but he’s been prevailed upon to revisit his home town club for Barclays’ ‘Spirit of the Game’ promotion. This ...
Read More »Is Barclays tip-toeing down the agency-bashing route?
Well it might be, according to a story in Campaign. Apparently Barclays has hired search outfit Oystercatchers to conduct an “an internally focused management consultancy-type project” to review all its 200-odd global agencies as part of a company-wide efficiency drive. ...
Read More »Barclays targets the tear ducts with new Premier League ‘Thankyou’ TV ad from BBH
Blimey, not sure I can take all this humility and lovey-doveyness from British banks; at least you knew where you were when the bastards were stealing your money. As ever, though, there’s a cunning plan and this emotion-laden ‘Thankyou’ ad ...
Read More »Romance is one thing but credit cards count for more according to new Barclaycard campaign from BBH
Here’s a touching tale from Barclaycard and BBH, which is not really what you expect from a credit card. So we have the forlorn Chris and the winsome Jessica, separated by the lure of Barclaycard’s ‘Freedom Rewards’ money-off offers. Oh ...
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